As investors constantly scout for the next market opportunity, the rise of alternative data in the form of social media trends has become an invaluable tool. Particularly, tracking TikTok followers offers unique insights, correlating a company's online presence with its potential financial performance. This article delves into the importance of monitoring TikTok for trading ideas and spotlights recent top and bottom performers on the platform.
Top Performers on TikTok: A Stock Market Correlation?
In the past week, companies like Tripadvisor, Visa Inc., and General Electric Company have seen significant growth in their TikTok following. Tripadvisor, for instance, saw a jump of 130% in followers, accompanied by a 3% stock price increase. Similarly, Visa experienced a 40% bump in followers while their stock remained stable. These upticks suggest a burgeoning interest that can reflect or even drive investor sentiment.
Conversely, not all companies benefiting from a larger TikTok audience see immediate stock gains. The Progressive Corporation and RELX PLC both grew their follower base yet saw a 3% decline in their stock prices. This highlights the complexity of the relationship between social media engagement and stock performance.
The Flip Side: Losing Followers and Stock Impact
On the opposite end, companies like Admiral Group and Danone S.A. face a reduction in TikTok followers. Interestingly, Admiral Group's stock rose by 1% despite a 0.9% decrease in followers, while Danone's shares dropped by 1% alongside a 0.6% decrease in followers. This pattern is less consistent and may suggest that while a growing TikTok audience can be a positive signal, losing followers is not always a straightforward indicator of poor stock performance.
For investors, these trends underscore the importance of nuanced analysis. While monitoring TikTok followers can unveil potential market opportunities, it should be part of a broader strategy that considers other fundamental and technical factors. The data points shine a light on brand engagement and consumer interest, but they are merely pieces of the investing puzzle.
Top Growing Public companies on TikTok
| Company | TikTok Followers | Price | AI Score | |
|---|---|---|---|---|
 |
Tripadvisor 0QZS.L |
31,300 130.1% |
$14.34 2.9% |
5 |
 |
Visa Inc. 3V64.DE |
37,400 40.1% |
€302.5 0.5% |
6 |
 |
General Electric Company GEC.L |
19,600 35.2% |
$159.16 0% |
6 |
 |
The Progressive Corporation 0KOC.L |
35,700 10.2% |
$242.43 3.1% |
6 |
 |
RELX PLC REN.AS |
18,100 9.7% |
€43.46 3.3% |
7 |
Bottom Growing Public companies on TikTok
| Company | TikTok Followers | Price | AI Score | |
|---|---|---|---|---|
 |
Admiral Group ADM.L |
11,300 0.9% |
£2624 0.7% |
5 |
 |
Danone S.A. BN.PA |
7,240 0.6% |
€64.06 1.4% |
6 |
 |
NÜRNBERGER Beteiligungs-AG NBG6.DE |
2,577 0.5% |
€49 0% |
4 |
 |
CarMax 0HTQ.L |
18,900 0.5% |
$85 0.5% |
5 |
 |
Regeneron Pharmaceuticals 0R2M.L |
2,279 0.5% |
$710.63 2.6% |
6 |
The toplists are ordered by change in percentage of the company's TikTok followers over the last week. Only companies with more than 10,000 followers are included.
