The Link Between TikTok Followers & Stock Performance: Opportunities and Risks

As the financial landscape transforms, investors are tapping into unconventional data sources like TikTok follower trends for trading insights. TikTok’s explosive popularity offers a treasure trove of behavioural data, enabling investors to gauge company momentum and brand engagement, which can reflect in stock performance. Below we explore top and bottom performers on TikTok and their correlated market moves.

Top Performing Companies on TikTok

Eastman Kodak Company leads with a 28% spike in TikTok followers, yet their stock price remained unchanged last week. On the other hand, Toyota Caetano Portugal saw a 20% follower increase alongside a 9% stock rise, suggesting a correlation between social and stock market performance. Likewise, Toyota Motor Corporation reported a similar pattern in follower growth with a modest stock downtick of 2%. Home improvement firm, Kingfisher, experienced a 13% boost in TikTok followers, despite a stock decline of 4%, indicating market factors beyond social metrics. Finally, global automaker Toyota had a 13% uptick in TikTok followers; however, their stock dipped by 1%.

Companies Losing Ground on TikTok

TrueCar faced a 5.7% drop in TikTok followers, with a corresponding 4% slump in their stock price, highlighting potential reputational impacts on investor sentiment. Mister Spex SE’s follower count decreased by 1%, alongside a sharp 7% stock depreciation. Yet Marks Electrical Group PLC presented an anomaly, with a slight reduction in followers but a 2% stock increase, demonstrating the market's complexity. Lotus Bakeries NV and Meier Tobler Group AG also saw minor declines in followers, with their stock prices falling by 1% and 3%, respectively. These patterns indicate that while social engagement can mirror stock trajectory, it is one of many variables at play.

In the evolving market landscape, tracking TikTok followers presents a novel lens for stock trading ideas and market opportunities. Despite not being foolproof, these social signals are becoming increasingly relevant in the savvy investor's toolkit. However, it's always crucial to calibrate such trends with broader market analysis to make informed investment decisions.

Top Growing Public companies on TikTok

Company TikTok Followers Price AI Score
Eastman Kodak Company Eastman Kodak Company
0IF4.L
19,400
28.5%
$4.831
0.2%
5
Toyota Caetano Portugal Toyota Caetano Portugal
SCT.LS
13,300
19.8%
€5.5
8.9%
7
Toyota Motor Corporation Toyota Motor Corporation
TYT.L
13,300
19.8%
¥2569.5
1.8%
4
Kingfisher Kingfisher
KGF.L
42,200
12.8%
£312.1
4%
5
Toyota Toyota
TM
13,300
12.7%
$180.5
1.3%
6

Bottom Growing Public companies on TikTok

Company TikTok Followers Price AI Score
TrueCar TrueCar
TRUE
4,805
5.7%
$3.23
4.2%
5
Mister Spex SE Mister Spex SE
MRX.DE
10,200
1%
€2.27
7%
3
Marks Electrical Group PLC Marks Electrical Group PLC
MRK.L
12,500
0.8%
£60
1.7%
6
Lotus Bakeries NV Lotus Bakeries NV
0F4O.L
16,800
0.6%
€11960
1%
6
Meier Tobler Group AG Meier Tobler Group AG
0QQK.L
1,355
0.6%
CHF26.1
2.8%
6

The toplists are ordered by change in percentage of the company's TikTok followers over the last week. Only companies with more than 10,000 followers are included.