In today’s digital age, the influence of social media platforms like TikTok cannot be overlooked when seeking stock market opportunities. Savvy investors are now using alternative data, such as TikTok followers, to spot trends and predict stock movements. TikTok's engaging platform offers a glimpse into consumer behavior, which can be used to gauge a company's brand strength and popularity. As TikTok's user base grows, companies with a robust presence on the platform could see a ripple effect on their stock performance.
Top Performing Companies on TikTok
Some companies are standing out, with Toyota Caetano Portugal and Toyota Motor Corporation each showing an impressive increase in TikTok followers, although their stock prices have remained relatively unchanged or slightly increased in the past week. Old Mutual Limited saw a substantial uptick in followers with an 11% increase, which coincided with a 5% stock price surge. Another Toyota entity gained a similar percentage of followers, with its stock rising by 6%. However, Coca-Cola HBC AG's stock dipped by 3% despite a 9% hike in TikTok followers, hinting at a more complex relationship between social media presence and stock performance.
Bottom Performing Companies on TikTok
On the flip side, companies like Virgin Money UK PLC and The Allstate Corporation experienced a decline in TikTok followers but with seemingly no impact on their stock price in the last week. Reckitt Benckiser Group faced a decrease in both TikTok following and its stock price. Conversely, TT Electronics experienced a similar decline in social media popularity yet enjoyed a 2% stock price increase, while Squarespace saw no change in stock price accompanying a dip in TikTok followers.
While data from TikTok can serve as a valuable tool for gauging public interest in a company, its impact on stock prices is not always direct or immediate. Investors should thus consider such social media trends as one of multiple factors influencing stock valuation, integrating it with traditional analyses to build a more rounded investment strategy.
Top Growing Public companies on TikTok
| Company | TikTok Followers | Price | AI Score | |
|---|---|---|---|---|
 |
Toyota Caetano Portugal SCT.LS |
11,100 17.2% |
€5.05 0% |
6 |
 |
Toyota Motor Corporation TYT.L |
11,100 13.3% |
¥2617 0.2% |
5 |
 |
Old Mutual Limited OMU.L |
25,000 11.1% |
£56.5 5% |
5 |
 |
Toyota TM |
10,500 10.8% |
$184.07 6.3% |
6 |
 |
Coca-Cola HBC AG CCH.L |
1,200,000 9.1% |
£2692 2.9% |
5 |
Bottom Growing Public companies on TikTok
| Company | TikTok Followers | Price | AI Score | |
|---|---|---|---|---|
 |
Virgin Money UK PLC VMUK.L |
11,600 0.9% |
£217.2 0.1% |
5 |
 |
The Allstate Corporation 0HCZ.L |
29,300 0.3% |
$192.225 0% |
4 |
 |
Reckitt Benckiser Group RKT.L |
31,600 0.3% |
£4514 1.4% |
5 |
 |
TT Electronics TTG.L |
1,302 0.3% |
£91.4 2.2% |
4 |
 |
Squarespace SQSP |
32,600 0.3% |
$46.38 0% |
7 |
The toplists are ordered by change in percentage of the company's TikTok followers over the last week. Only companies with more than 10,000 followers are included.
