In the digital age, investors are constantly seeking new methods to gauge company popularity and potential stock performance. One such unconventional yet increasingly relevant indicator is the growth or decline in a company's TikTok followers. As social media platforms influence consumer behavior, tracking metrics like follower count can yield unique insights into market opportunities and trends. Let's explore how TikTok's top and bottom performers might inform investment decisions.
Top Performers on TikTok
The companies that have seen significant increases in TikTok followers are often at the forefront of consumer trends. For instance, Sonos, an electronics brand, soared by 26% in its TikTok followers, with its stock climbing 1% in correlation. Lotus Bakeries NV, despite a 17% follower growth, saw a 1% dip in stock value, showcasing that not all social media gains translate to immediate stock upticks. Other companies like Sixt SE and Dolby have also experienced robust follower growth, although this hasn't significantly impacted their stock prices within the week. Joint Stock Company Kaspi.kz also joins the list with a 12% follower increase and a 1% rise in stock price.
Bottom Performers and Follower Declines
Conversely, companies losing TikTok traction may signal a warning to investors. Boozt AB lost 1% of its followers yet surprisingly saw a stock price increase. Meanwhile, NÜRNBERGER Beteiligungs AG and Archer Aviation both showed a downtrend in followers and their stock values. Dar Global PLC and Advance Auto Parts experienced similar follower drops, with the latter showing a significant 9% stock price decrease, reiterating that a loss in social media followers can foreshadow financial downturns.
As we digest these trends, it is crucial for investors to remember that while TikTok follower metrics can provide a fast read on consumer sentiment and potentially foretell stock movements, they are one among many tools. Savvy investors should integrate such alternative data with comprehensive fundamental analysis to build a robust investment strategy.
Top Growing Public companies on TikTok
| Company | TikTok Followers | Price | AI Score | |
|---|---|---|---|---|
 |
Sonos 0ZFN.L |
23,400 25.8% |
$12.979 1% |
5 |
 |
Lotus Bakeries NV 0F4O.L |
21,400 16.9% |
€12140 1% |
7 |
 |
Sixt SE SIX3.DE |
91,700 15.1% |
€57.8 0.3% |
6 |
 |
Dolby DLB |
61,300 12.7% |
$73.4 0.2% |
6 |
 |
Joint Stock Company Kaspi.kz KKS.F |
43,300 11.9% |
€104 1% |
6 |
Bottom Growing Public companies on TikTok
| Company | TikTok Followers | Price | AI Score | |
|---|---|---|---|---|
 |
Boozt AB (publ) 0RPY.L |
10,400 1% |
SEK121.2 0.7% |
7 |
 |
NÜRNBERGER Beteiligungs-AG NBG6.DE |
2,645 0.8% |
€51 1% |
4 |
 |
Archer Aviation ACHR |
23,400 0.4% |
$3.28 0.6% |
6 |
 |
Dar Global PLC DAR.L |
24,400 0.4% |
$4.4 0% |
8 |
 |
Advance Auto Parts 0H9G.L |
27,100 0.4% |
$35.79 8.8% |
3 |
The toplists are ordered by change in percentage of the company's TikTok followers over the last week. Only companies with more than 10,000 followers are included.
