In the digital age, social media platforms like TikTok have become not just entertainment venues, but also valuable sources of consumer and trend data, directly impacting the financial markets. Savvy investors are now tracking social media metrics, such as TikTok followers, to unearth investment opportunities and gain insights into market movements. Here's what the recent trends show about correlating TikTok popularity and stock performance.
Companies Gaining on TikTok: A Stock Surge or Decline?
Pinterest, with a stunning 84% increase in TikTok followers, has captured the social media audience but has seen its stock decline by 2.8% over the week. Grocery Outlet's TikTok followers rose by 45%, though this jump didn't safeguard its stock, which dropped by 1.3%. Zillow's 44% rise in followers accompanied a 1.5% stock uptick. For American Express, a 39% surge in TikTok followers paralleled a 1.2% climb in their stock value. Victoria's Secret experienced a 38% rise in its TikTok following and a concurrently impressive 2.8% stock increase.
Companies Losing TikTok Traction: Does it Reflect in the Stock Price?
On the flip side, Toyota saw its TikTok follower base erode by a dramatic 99.4%, with a subtle 1% stock decrease. Swissquote's slight 0.8% drop in followers matched with a 3% stock market dip. LegalZoom also faced a 0.8% decrease in TikTok following and a sharp 17% fall in stock. Surprisingly, SoFi, despite a 0.8% reduction in followers, enjoyed a 1.7% rise in stock value. BASF SE rounded out the list with a 0.7% decline in followers and a 3% decrease in its stock price.
The correlation between social media trends and stock market success is a complex and emerging landscape. While an increase in TikTok followers can be a sign of growing consumer interest and potentially a bullish indicator, it does not always result in an immediate or direct impact on stock prices. It is essential for investors to consider a multitude of factors, but tracking social media trends like TikTok followers certainly adds a dynamic layer to the art of stock analysis.
Top Growing Public companies on TikTok
| Company | TikTok Followers | Price | AI Score | |
|---|---|---|---|---|
 |
Pinterest PINS |
1,100,000 84.3% |
$31.53 27.5% |
8 |
 |
Grocery Outlet GO |
35,100 45% |
$17.92 13.2% |
5 |
 |
Zillow ZG |
88,100 44.4% |
$53.43 14.8% |
7 |
 |
American Express AXP |
16,400 39% |
$251.74 12.3% |
6 |
 |
Victoria's Secret VSCO |
1,800,000 38.5% |
$22.73 28.3% |
5 |
Bottom Growing Public companies on TikTok
| Company | TikTok Followers | Price | AI Score | |
|---|---|---|---|---|
 |
Toyota Motor Corporation TYT.L |
5,854 99.4% |
¥2674 0.9% |
3 |
 |
Swissquote Group Holding Ltd 0QLD.L |
11,800 0.8% |
CHF293.2 3.4% |
4 |
 |
LegalZoom LZ |
1,600 0.8% |
$6.74 17% |
7 |
 |
SoFi SOFI |
163,200 0.8% |
$7.53 16.6% |
6 |
 |
BASF SE BAS.F |
6,449 0.7% |
€43.605 3.5% |
4 |
The toplists are ordered by change in percentage of the company's TikTok followers over the last week. Only companies with more than 10,000 followers are included.
