In today’s digitally-driven market, social media platforms like TikTok can no longer be ignored by investors seeking an edge. TikTok’s thriving community is not just about the latest dance craze or viral challenge; it is becoming a beacon for market trends and consumer interests that can spill over into investment behaviors. Tracking TikTok followers, therefore, offers a unique lens through which to gauge company popularity and potential stock movements.
The TikTok Popularity Index
The growth in TikTok followers can reflect a company's brand resonance and consumer engagement, which are potential precursors to financial performance. For instance, JPMorgan European Growth & Income, with an 11% increase in followers last week, might signal growing investor and consumer interest, despite the stock dropping 1%. Similarly, Carrols Restaurant Group saw a 9% spike in followers, which could suggest an uptick in brand engagement that is yet to translate to the stock price, remaining unchanged in the same period.
Additionally, tech giant Alphabet Inc. also experienced a 9% rise in TikTok followers, indicating a sustained attraction to the brand, though their stock temporarily dipped by 4%. On the fashion front, Ralph Lauren Corporation enjoyed an 8% increase in their TikTok audience, maintaining a stable stock price over the same period, while automotive company Continental Aktiengesellschaft’s 7% follower increase may hint at market potential, despite a 13% stock price fall.
The Flip Side: A Decline on TikTok
Conversely, companies losing TikTok followers may face challenges. Toyota Motor Corporation saw follower numbers drop by 99.3%, perceiving a significant 7% stock price fall. Fashion e-tailer Boozt AB publ also saw a minor decrease in followers, alongside a slight dip in stock value. Vertu Motors experienced a 0.9% drop in TikTok presence, although their stock interestingly inched up by 1%.
Chemical corporation BASF SE observed a 0.4% decline in its TikTok followers, which correlated with a stock price decrease of 3% to 4%, highlighting how even minor shifts in social media dynamics can mirror market responses.
While the correlation between TikTok followers and stock performance is not always direct, the data suggests that a company’s social media presence should be part of a broader analytical toolkit for investors. This integration of alternative data can unveil trends and market sentiments, potentially granting investors a more comprehensive understanding of where to allocate their resources effectively.
Top Growing Public companies on TikTok
Company | TikTok Followers | Price | AI Score | |
---|---|---|---|---|
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JPMorgan European Growth & Income JEGI.L |
132,900 10.8% |
£101 1% |
6 |
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Carrols Restaurant Group TAST |
1,200,000 9.1% |
$9.54 0% |
6 |
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Alphabet Inc. ABEC.F |
2,400,000 9.1% |
€136.96 4.2% |
6 |
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Ralph Lauren Corporation 0KTS.L |
896,300 8.1% |
$171.36 0.4% |
8 |
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Continental Aktiengesellschaft CON.DE |
86,700 7.3% |
€52.6 13.2% |
3 |
Bottom Growing Public companies on TikTok
Company | TikTok Followers | Price | AI Score | |
---|---|---|---|---|
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Toyota Motor Corporation TYT.L |
7,135 99.3% |
¥2500 6.5% |
5 |
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Boozt AB (publ) 0RPY.L |
10,300 1% |
SEK100.9 1.4% |
5 |
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Vertu Motors VTU.L |
11,200 0.9% |
£69.5 1.5% |
5 |
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BASF SE BAS.F |
6,422 0.4% |
€42.4 2.8% |
5 |
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BASF SE BAS.DE |
6,418 0.4% |
€42.77 4.3% |
5 |
The toplists are ordered by change in percentage of the company's TikTok followers over the last week. Only companies with more than 10,000 followers are included.