Purple (PRPL) Stock Price
$0.63 0%
to add to portfolio
AI Score

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Alternative
2 -
Fundamental
2 -
Technical
3
Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.
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PRPL AI Stock Analysis
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Our AI stock analysis reviews financial data, technical analysis, and alternative data insights to project stock performance. For example, analyzing a company like Purple (PRPL) provides a clear summary of future projections. Gain the edge you need to make confident, data-driven investment decisions.
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Purple (PRPL) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Purple (PRPL), currently trading at $0.63, will... Sign up to access price prediction.
Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.
About PRPL

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Purple Innovation, Inc.
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Symbol
PRPL
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Market
NASDAQ
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Industry
Furnishings, Fixtures & Appliances
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Market Cap
67.8M
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News
PRPL Alternative Data
Web Traffic
Purple receives an estimated 1.9M monthly visitors to purple.com.
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Web Traffic
1851006
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Change from Previous Month
27%
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3 Month Change
12.9%
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YoY Change
12.9%
Twitter Followers
Purple has 42,089 Twitter Followers on its main Twitter (also known as X) account, which is down by -0.3% over the last month.
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Twitter Followers
42089
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Daily Change
0%
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1 Month Change
0.3%
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3 Month Change
1.1%
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YoY Change
1.1%
TikTok Followers
Purple has 167,000 TikTok Followers on its main TikTok account, down by -0.1% over the last month.
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TikTok Followers
167000
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Daily Change
0%
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1 Month Change
0.1%
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3 Month Change
0.3%
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YoY Change
0.3%
Facebook Engagement
Purple has engaged 1,597 users via their Facebook Page over the last 7 days.
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Facebook Engagement
1597
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Daily Change
24%
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1 Month Change
51%
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3 Month Change
16.3%
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YoY Change
16.3%
Instagram Followers
Purple has 209,609 Instagram Followers on its main Instagram account, up by 0% over the last month.
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Instagram Followers
209609
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0.4%
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YoY Change
0.4%
Youtube Subscribers
Purple has 183,000 subscribers on its main Youtube channel.
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Youtube Subscribers
183000
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0%
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YoY Change
0%
LinkedIn Followers
26,619 are following Purple on LinkedIn, up by 1.1% over the last month.
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LinkedIn Followers
26619
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Daily Change
0%
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1 Month Change
1.1%
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3 Month Change
4.2%
Job Postings
Purple currenly has an estimated 96 open job postings, up by 17.1% over the last month.
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Job Postings
96
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Daily Change
2%
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1 Month Change
17.1%
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3 Month Change
11.1%
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YoY Change
11.1%
LinkedIn Employees
According to LinkedIn, Purple has 1,212 employees, down by -0.1% over the last month.
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LinkedIn Employees
1212
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Daily Change
0.1%
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1 Month Change
0.1%
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3 Month Change
2.3%
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YoY Change
2.3%
News Mentions
Purple was mentioned 151 times in the news yesterday.
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News Mentions
151
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Daily Change
9%
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1 Month Change
45.2%
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3 Month Change
36%
Reddit Mentions
Purple has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.
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Reddit Mentions
0
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Daily Change
0%
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1 Month Change
0%
Business Outlook
According to employee reviews, the business outlook among employees at Purple is 35 out of 100 (bearish), down by -2.8% over the last month.
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Business Outlook
35
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Change from Previous Month
2.8%
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3 Month Change
0%
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YoY Change
0%
PRPL Financials
PRPL Key Metrics
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Total Revenue
$129M
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Net Income
-$8.5M
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Earnings per Share
-$0.077
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Free cash flow
$5.7M
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EBITDA
$3.8M
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EBITDA Ratio
0.029184
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Total Assets
$307.8M
PRPL 2-year Revenue & Income
PRPL 2-year Free Cash Flow
PRPL Technicals
PRPL SMA
PRPL RSI
FAQ
What's the current price of Purple (PRPL) Stock?
The price of an Purple (PRPL) share is $0.63.
What's the market cap of Purple?
The current market cap of Purple is 67.8M.
Should I buy or sell PRPL?
Purple exhibits several negative alternative data signals, leading us to expect continued underperformance in the coming months. As a result, we maintain a negative outlook on this stock.
Is Purple a good investment?
Considering the fundamentals, technical analysis, and alternative data insights, it may not be the best time to invest in Purple stock. There are several bearish signals and market challenges that could negatively impact Purple's future performance, suggesting that caution should be exercised before making any investment decisions.
Is now a good time to buy Purple (PRPL) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, it may not be the best time to buy Purple stock right now, as the outlook appears bearish.
What are some stocks similar to Purple (PRPL) that investors often compare it to?
Purple (PRPL) is often compared to similar stocks such as Sleep Number, iRobot and Lovesac.
What is the forecast for Purple's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Purple's stock price to be around $0.566 in 2026. Starting from the current price of $0.63, this represents a 10.2% change in price, indicating a bearish outlook for the stock.
How to buy Purple (PRPL) Stock?
Purple stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Purple shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.