Rentokil Initial (RTO.L) Stock Price
£362.6 0%
to add to portfolio
AI Score

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Alternative
7 -
Fundamental
8 -
Technical
4
Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.
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RTO.L AI Stock Analysis
Financial Performance
Rentokil Initial's revenue for the last quarter was £2.7B, which is a slight increase of 0.1% from the previous quarter. However, their gross profit and operating income showed a decline of -3.5% and -9.8%, respectively, indicating some struggles in maintaining profitability levels. The EBITDA ratio stands at 0.19, suggesting that Rentokil Initial has room for improvement in terms of earnings before interest, taxes, depreciation and amortization.
Stock Price
The stock price currently stands at £334.9 with an increase of 0.6% over the past month but a significant decrease of -26.1% year over year indicates volatility in its share price performance.The RSI value is 47.37 which is near to neutral territory suggesting balanced buying and selling pressures while the stock's 200-day moving average of £401.85 signals that it has been underperforming in recent months.
Alternative Data Signals
Rentokil Initial's web traffic shows strong growth with a rise by 40% month over month and up by 49% year over year, indicating increased interest or engagement with the brand online.Job openings have slightly decreased by -0.4%, potentially signaling slow business expansion or cost-cutting measures.Employee sentiment seems to be moderately positive with around 61% reporting a positive business outlook although this figure has dropped slightly both monthly (-1.6%) and annually (-12%).Social media following across multiple platforms shows growth trends especially on TikTok (134%) and Facebook (101%), indicating successful digital marketing efforts or increasing brand awareness.
Conclusion
In conclusion,Rentokil Initial's financial performance shows some challenges in maintaining profitability while the stock price indicates volatility. However, strong web traffic and growing social media following suggest potential for future growth. Therefore, the AI stock analysis is neutral.
Note: This AI Stock Analysis is based on data as of April 13. Our members can refresh and get access to an up-to-date AI stock analysis.
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Rentokil Initial (RTO.L) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Rentokil Initial (RTO.L), currently trading at £362.6, will... Sign up to access price prediction.
Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.
About RTO.L

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Rentokil Initial plc, together with its subsidiaries, provides route-based services in North America, the United Kingdom, rest of Europe, Asia, the Pacific, and internationally.
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Symbol
RTO.L
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Market
LSE
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Industry
Specialty Business Services
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Market Cap
9.1B
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News
RTO.L Alternative Data
Web Traffic
Rentokil Initial receives an estimated 147540 monthly visitors to rentokil-initial.com.
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Web Traffic
147540
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Change from Previous Month
21.1%
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3 Month Change
27.4%
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YoY Change
27.4%
Twitter Followers
Rentokil Initial has 4,179 Twitter Followers on its main Twitter (also known as X) account.
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Twitter Followers
4179
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0%
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YoY Change
0%
Facebook Engagement
Rentokil Initial has engaged 18 users via their Facebook Page over the last 7 days.
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Facebook Engagement
18
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Daily Change
12.5%
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1 Month Change
63.6%
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3 Month Change
20%
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YoY Change
20%
Instagram Followers
Rentokil Initial has 3,281 Instagram Followers on its main Instagram account, up by 1.7% over the last month.
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Instagram Followers
3281
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Daily Change
0.3%
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1 Month Change
1.7%
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3 Month Change
3.6%
Youtube Subscribers
Rentokil Initial has 968 subscribers on its main Youtube channel, up by 1% over the last month.
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Youtube Subscribers
968
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Daily Change
0%
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1 Month Change
1%
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3 Month Change
2%
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YoY Change
2%
Job Postings
Rentokil Initial currenly has an estimated 869 open job postings, up by 26.1% over the last month.
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Job Postings
869
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Daily Change
0.3%
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1 Month Change
26.1%
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3 Month Change
17%
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YoY Change
17%
Reddit Mentions
Rentokil Initial has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.
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Reddit Mentions
0
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0%
TikTok Followers
Rentokil Initial has 128 TikTok Followers on its main TikTok account, up by 4.9% over the last month.
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TikTok Followers
128
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Daily Change
0%
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1 Month Change
4.9%
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3 Month Change
16.4%
LinkedIn Followers
500,994 are following Rentokil Initial on LinkedIn, up by 2.5% over the last month.
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LinkedIn Followers
500994
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Daily Change
2.5%
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1 Month Change
2.5%
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3 Month Change
8.7%
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YoY Change
8.7%
LinkedIn Employees
According to LinkedIn, Rentokil Initial has 11,913 employees, up by 1% over the last month.
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LinkedIn Employees
11913
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Daily Change
1%
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1 Month Change
1%
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3 Month Change
2.8%
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YoY Change
2.8%
Business Outlook
According to employee reviews, the business outlook among employees at Rentokil Initial is 58 out of 100 (neutral).
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Business Outlook
58
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Change from Previous Month
0%
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3 Month Change
0%
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YoY Change
0%
News Mentions
Rentokil Initial was mentioned 0 times in the news yesterday.
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News Mentions
0
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0%
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YoY Change
0%
RTO.L Financials
RTO.L Key Metrics
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Total Revenue
£2.7B
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Net Income
£111M
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Earnings per Share
£0.0442
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Free cash flow
£295M
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EBITDA
£394M
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EBITDA Ratio
0.144322
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Total Assets
£10.6B
RTO.L 2-year Revenue & Income
RTO.L 2-year Free Cash Flow
RTO.L Technicals
RTO.L SMA
RTO.L RSI
FAQ
What's the current price of Rentokil Initial (RTO.L) Stock?
The price of an Rentokil Initial (RTO.L) share is £362.6.
What's the market cap of Rentokil Initial?
The current market cap of Rentokil Initial is 9.1B.
Should I buy or sell RTO.L?
Rentokil Initial shows several positive indicators, but they aren’t strong enough to warrant a buy recommendation. At its current price, Rentokil Initial is better viewed as a hold or accumulate position while waiting for further developments.
Is Rentokil Initial a good investment?
The current analysis of Rentokil Initial's fundamentals, technical aspects, and alternative data insights indicates a neutral outlook on the stock. While there are promising elements in Rentokil Initial's portfolio, the presence of equal risks and opportunities suggests that it might not drive significant gains or losses at this moment.
Is now a good time to buy Rentokil Initial (RTO.L) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, the outlook for Rentokil Initial stock is currently neutral, suggesting a cautious approach might be wise.
What are some stocks similar to Rentokil Initial (RTO.L) that investors often compare it to?
Rentokil Initial (RTO.L) is often compared to similar stocks such as Cintas Corporation, Equifax Inc., DKSH Holding AG, Inspired Plc and IWG.
What is the forecast for Rentokil Initial's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Rentokil Initial's stock price to be around £376.3 in 2026. Starting from the current price of £362.6, this represents a 3.8% change in price, indicating a neutral outlook for the stock.
How to buy Rentokil Initial (RTO.L) Stock?
Rentokil Initial stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Rentokil Initial shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.