Mattel (MAT) Stock Price
$17.74 0%
to add to portfolio
AI Score

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Alternative
6 -
Fundamental
7 -
Technical
4
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals. Scores are designed to reflect relative strength or weakness across these factors, helping users compare companies and track changes over time.
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MAT AI Stock Analysis
Financial Performance
Mattel's revenue has shown a positive trend, with a significant increase of 70.8% from the previous quarter and a year-over-year growth of 13.8%. This indicates strong sales performance across their product portfolio. The gross profit also portrays an upward trajectory, growing by 89.3% from the last quarter and increasing by almost one-fourth year over year. Their operating income profit saw an impressive surge of nearly five times from the previous quarter and more than tripled year over year, indicating effective cost management and operational efficiency. The EBITDA ratio stands at a healthy level of 0.29.
Stock Price
The stock price is currently trading above its 200-day moving average ($18.46), which is typically considered a bullish signal in technical analysis. The recent uptrend in stock price is supported by the RSI value of 77.97, suggesting that the stock might be overbought but showing strong buying momentum for now.
Alternative Data Signals
Despite a slight decline in web traffic month over month, Mattel still garners millions (approximated at around eight million) visitors per month suggesting strong brand recognition and interest among consumers online. Job openings have increased significantly on a monthly basis but decreased annually, suggesting some adjustments in workforce planning or strategy may be underway within the company. Employee sentiment towards business outlook appears neutral but shows minor improvement recently which could have potential implications for employee morale and productivity going forward.
In terms of social media presence, Instagram saw substantial growth whereas Twitter witnessed marginal decline in followers count over the past three months; however Facebook follower numbers are on rise as well indicating overall mixed results for social media engagement.
Conclusion
Overall, the analysis is bullish on Mattel's stock considering its strong financial performance, positive price trend and mixed but generally favorable alternative data signals.
Note: This AI Stock Analysis is based on data as of February 08. Our members can refresh and get access to an up-to-date AI stock analysis.
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Mattel (MAT) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Mattel (MAT), currently trading at $17.74, will... Sign up to access price prediction.
About MAT

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Mattel, Inc.
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Symbol
MAT
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Market
NASDAQ
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Industry
Leisure
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Market Cap
5.7B
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News
MAT Alternative Data
Web Traffic
Mattel receives an estimated 7.3M monthly visitors to mattel.com, which is up by 1.3% over the last month.
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Web Traffic
7270589
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Change from Previous Month
1.3%
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3 Month Change
33.1%
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YoY Change
33.1%
Twitter Followers
Mattel has 205,153 Twitter Followers on its main Twitter (also known as X) account, which is up by 0% over the last month.
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Twitter Followers
205153
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0.2%
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YoY Change
0.2%
Facebook Engagement
Mattel has engaged 69,013 users via their Facebook Page over the last 7 days.
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Facebook Engagement
69013
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Daily Change
4.3%
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1 Month Change
109.3%
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3 Month Change
106.6%
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YoY Change
106.6%
Instagram Followers
Mattel has 901,884 Instagram Followers on its main Instagram account, up by 0.7% over the last month.
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Instagram Followers
901884
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Daily Change
0%
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1 Month Change
0.7%
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3 Month Change
2.7%
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YoY Change
2.7%
Youtube Subscribers
Mattel has 323,000 subscribers on its main Youtube channel, up by 0.6% over the last month.
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Youtube Subscribers
323000
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Daily Change
0%
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1 Month Change
0.6%
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3 Month Change
1.9%
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YoY Change
1.9%
LinkedIn Followers
599,652 are following Mattel on LinkedIn, up by 1.2% over the last month.
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LinkedIn Followers
599652
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Daily Change
0%
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1 Month Change
1.2%
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3 Month Change
3.3%
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YoY Change
3.3%
Job Postings
Mattel currenly has an estimated 242 open job postings, up by 48.5% over the last month.
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Job Postings
242
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Daily Change
3.4%
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1 Month Change
48.5%
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3 Month Change
26.7%
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YoY Change
26.7%
LinkedIn Employees
According to LinkedIn, Mattel has 12,058 employees, up by 0.2% over the last month.
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LinkedIn Employees
12058
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Daily Change
0%
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1 Month Change
0.2%
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3 Month Change
1.5%
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YoY Change
1.5%
Reddit Mentions
Mattel has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.
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Reddit Mentions
0
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
100%
Business Outlook
According to employee reviews, the business outlook among employees at Mattel is 54 out of 100 (neutral), up by 1.9% over the last month.
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Business Outlook
54
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Change from Previous Month
1.9%
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3 Month Change
3.8%
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YoY Change
3.8%
Reddit Sentiment
The sentiment Score for Mattel is 38 out of 100, which represents a bearish sentiment.
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Reddit Sentiment
37.5714
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Daily Change
40.4%
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1 Month Change
0%
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3 Month Change
0%
News Mentions
Mattel was mentioned 7 times in the news yesterday.
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News Mentions
7
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0%
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YoY Change
0%
MAT Financials
MAT Key Metrics
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Total Revenue
$826.6M
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Net Income
-$40.3M
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Earnings per Share
-$0.12
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Free cash flow
$24.8M
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EBITDA
$17.2M
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EBITDA Ratio
0.0208081
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Total Assets
$6.2B
MAT 2-year Revenue & Income
MAT 2-year Free Cash Flow
MAT Technicals
MAT SMA
MAT RSI
FAQ
What's the current price of Mattel (MAT) Stock?
The price of an Mattel (MAT) share is $17.74.
What's the market cap of Mattel?
The current market cap of Mattel is 5.7B.
What are some stocks similar to Mattel (MAT) that investors often compare it to?
Mattel (MAT) is often compared to similar stocks such as JAKKS Pacific, Hasbro, Peloton and Funko.
What is the forecast for Mattel's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Mattel's stock price to be around $18.77 in 2026. Starting from the current price of $17.74, this represents a 5.8% change in price, indicating a bullish outlook for the stock.
How to buy Mattel (MAT) Stock?
Mattel stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Mattel shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.