Purple (PRPL) Stock Price
$1.13 0%
to add to portfolio
AI Score

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Alternative
4 -
Fundamental
2 -
Technical
5
Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.
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PRPL AI Stock Analysis
AI stock analysis for PRPL is missing at the moment.
Our AI stock analysis reviews financial data, technical analysis, and alternative data insights to project stock performance. For example, analyzing a company like Purple (PRPL) provides a clear summary of future projections. Gain the edge you need to make confident, data-driven investment decisions.
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Purple (PRPL) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Purple (PRPL), currently trading at $1.13, will... Sign up to access price prediction.
Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.
About PRPL

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Purple Innovation, Inc.
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Symbol
PRPL
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Market
NASDAQ
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Industry
Furnishings, Fixtures & Appliances
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Market Cap
122.3M
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News
PRPL Alternative Data
Web Traffic
Purple receives an estimated 4.8M monthly visitors to purple.com.
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Web Traffic
4841404
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Change from Previous Month
108.9%
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3 Month Change
89.2%
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YoY Change
89.2%
Twitter Followers
Purple has 41,773 Twitter Followers on its main Twitter (also known as X) account, which is down by -0.2% over the last month.
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Twitter Followers
41773
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Daily Change
0%
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1 Month Change
0.2%
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3 Month Change
0.4%
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YoY Change
0.4%
TikTok Followers
Purple has 167,500 TikTok Followers on its main TikTok account, up by 0.3% over the last month.
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TikTok Followers
167500
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Daily Change
0.1%
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1 Month Change
0.3%
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3 Month Change
0.4%
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YoY Change
0.4%
Facebook Engagement
Purple has engaged 2,405 users via their Facebook Page over the last 7 days.
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Facebook Engagement
2405
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Daily Change
5%
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1 Month Change
69.1%
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3 Month Change
46.4%
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YoY Change
46.4%
Instagram Followers
Purple has 208,562 Instagram Followers on its main Instagram account, up by 0.1% over the last month.
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Instagram Followers
208562
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Daily Change
0%
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1 Month Change
0.1%
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3 Month Change
0.3%
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YoY Change
0.3%
Youtube Subscribers
Purple has 182,000 subscribers on its main Youtube channel.
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Youtube Subscribers
182000
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0%
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YoY Change
0%
LinkedIn Followers
28,617 are following Purple on LinkedIn, up by 1.8% over the last month.
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LinkedIn Followers
28617
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Daily Change
0%
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1 Month Change
1.8%
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3 Month Change
5.9%
Job Postings
Purple has an estimated 107 open job postings, which is down -11.6% over the last month.
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Job Postings
107
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Daily Change
2.7%
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1 Month Change
11.6%
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3 Month Change
37.2%
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YoY Change
37.2%
LinkedIn Employees
According to LinkedIn, Purple has 1,215 employees, up by 0.4% over the last month.
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LinkedIn Employees
1215
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Daily Change
0%
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1 Month Change
0.4%
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3 Month Change
0.5%
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YoY Change
0.5%
Reddit Mentions
Purple has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.
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Reddit Mentions
0
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Daily Change
100%
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1 Month Change
100%
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3 Month Change
100%
Reddit Sentiment
The sentiment Score for Purple is 85 out of 100, which represents a bullish sentiment.
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Reddit Sentiment
84.6667
Business Outlook
According to employee reviews, the business outlook among employees at Purple is 35 out of 100 (bearish).
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Business Outlook
35
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Change from Previous Month
0%
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3 Month Change
6.1%
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YoY Change
6.1%
News Mentions
Purple was mentioned 151 times in the news yesterday.
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News Mentions
151
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Daily Change
9%
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1 Month Change
0%
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3 Month Change
0%
PRPL Financials
PRPL Key Metrics
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Total Revenue
$129M
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Net Income
-$8.5M
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Earnings per Share
-$0.077
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Free cash flow
$5.7M
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EBITDA
$3.8M
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EBITDA Ratio
0.029184
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Total Assets
$307.8M
PRPL 2-year Revenue & Income
PRPL 2-year Free Cash Flow
PRPL Technicals
PRPL SMA
PRPL RSI
FAQ
What's the current price of Purple (PRPL) Stock?
The price of an Purple (PRPL) share is $1.13.
What's the market cap of Purple?
The current market cap of Purple is 122.3M.
Should I buy or sell PRPL?
Purple shows several positive indicators, but they aren’t strong enough to warrant a buy recommendation. At its current price, Purple is better viewed as a hold or accumulate position while waiting for further developments.
Is Purple a good investment?
The current analysis of Purple's fundamentals, technical aspects, and alternative data insights indicates a neutral outlook on the stock. While there are promising elements in Purple's portfolio, the presence of equal risks and opportunities suggests that it might not drive significant gains or losses at this moment.
Is now a good time to buy Purple (PRPL) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, the outlook for Purple stock is currently neutral, suggesting a cautious approach might be wise.
What are some stocks similar to Purple (PRPL) that investors often compare it to?
Purple (PRPL) is often compared to similar stocks such as Sleep Number, iRobot and Lovesac.
What is the forecast for Purple's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Purple's stock price to be around $1.09 in 2026. Starting from the current price of $1.13, this represents a 3.5% change in price, indicating a neutral outlook for the stock.
How to buy Purple (PRPL) Stock?
Purple stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Purple shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.