Discover (DFS) Stock Price
$158.6 3.1%
to add to portfolio
AI Score

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Alternative
3 -
Fundamental
5 -
Technical
5
Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.
Sign up to get access to more historical data and insights on Discover, AI stock picks, stock alerts and much more.
DFS AI Stock Analysis
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Our AI stock analysis reviews financial data, technical analysis, and alternative data insights to project stock performance. For example, analyzing a company like Discover (DFS) provides a clear summary of future projections. Gain the edge you need to make confident, data-driven investment decisions.
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Discover (DFS) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Discover (DFS), currently trading at $158.6, will... Sign up to access price prediction.
Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.
About DFS

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Discover Financial Services, through its subsidiaries, provides digital banking products and services, and payment services in the United States.
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Symbol
DFS
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Market
NYSE
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Industry
Financial - Credit Services
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Market Cap
39.9B
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News
DFS Alternative Data
Web Traffic
Discover receives an estimated 37.9M monthly visitors to discover.com, which is down by -14.5% over the last month.
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Web Traffic
37884690
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Change from Previous Month
14.5%
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3 Month Change
7.8%
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YoY Change
7.8%
News Mentions
Discover was mentioned 3,472 times in the news yesterday.
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News Mentions
3472
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Daily Change
3.8%
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1 Month Change
436.6%
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3 Month Change
496.6%
Reddit Mentions
Discover has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.
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Reddit Mentions
0
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Daily Change
0%
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1 Month Change
100%
Twitter Followers
Discover has 102,567 Twitter Followers on its main Twitter (also known as X) account, which is down by -0.1% over the last month.
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Twitter Followers
102567
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Daily Change
0%
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1 Month Change
0.1%
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3 Month Change
0.4%
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YoY Change
0.4%
Facebook Engagement
Discover has engaged 14,175 users via their Facebook Page over the last 7 days.
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Facebook Engagement
14175
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Daily Change
3.4%
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1 Month Change
14.3%
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3 Month Change
31.3%
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YoY Change
31.3%
Instagram Followers
Discover has 100,161 Instagram Followers on its main Instagram account, up by 0.1% over the last month.
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Instagram Followers
100161
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Daily Change
0%
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1 Month Change
0.1%
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3 Month Change
0%
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YoY Change
0%
Youtube Subscribers
Discover has 57,600 subscribers on its main Youtube channel, up by 0.2% over the last month.
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Youtube Subscribers
57600
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Daily Change
0%
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1 Month Change
0.2%
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3 Month Change
0.7%
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YoY Change
0.7%
LinkedIn Followers
212,484 are following Discover on LinkedIn, up by 1.5% over the last month.
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LinkedIn Followers
212484
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Daily Change
0%
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1 Month Change
1.5%
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3 Month Change
4.9%
App Downloads
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App Downloads
837385
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Daily Change
0%
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1 Month Change
22.2%
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3 Month Change
830.2%
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YoY Change
830.2%
Job Postings
Discover currenly has an estimated 246 open job postings, up by 4.2% over the last month.
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Job Postings
246
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Daily Change
3.9%
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1 Month Change
4.2%
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3 Month Change
24.8%
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YoY Change
24.8%
LinkedIn Employees
According to LinkedIn, Discover has 21,678 employees, up by 1.1% over the last month.
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LinkedIn Employees
21678
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Daily Change
0%
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1 Month Change
1.1%
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3 Month Change
2.1%
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YoY Change
2.1%
TikTok Followers
Discover has 27,300 TikTok Followers on its main TikTok account, up by 1.9% over the last month.
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TikTok Followers
27300
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Daily Change
0%
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1 Month Change
1.9%
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3 Month Change
18.2%
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YoY Change
18.2%
Business Outlook
According to employee reviews, the business outlook among employees at Discover is 52 out of 100 (neutral).
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Business Outlook
52
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Change from Previous Month
1.9%
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3 Month Change
0%
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YoY Change
0%
DFS Financials
DFS Key Metrics
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Total Revenue
$4.8B
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Net Income
$1.3B
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Earnings per Share
$5.12
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Free cash flow
$1.9B
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EBITDA
$0
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EBITDA Ratio
0
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Total Assets
$147.6B
DFS 2-year Revenue & Income
DFS 2-year Free Cash Flow
DFS Technicals
DFS SMA
DFS RSI
FAQ
What's the current price of Discover (DFS) Stock?
The price of an Discover (DFS) share is $158.6.
What's the market cap of Discover?
The current market cap of Discover is 39.9B.
Should I buy or sell DFS?
Discover shows several positive indicators, but they aren’t strong enough to warrant a buy recommendation. At its current price, Discover is better viewed as a hold or accumulate position while waiting for further developments.
Is Discover a good investment?
The current analysis of Discover's fundamentals, technical aspects, and alternative data insights indicates a neutral outlook on the stock. While there are promising elements in Discover's portfolio, the presence of equal risks and opportunities suggests that it might not drive significant gains or losses at this moment.
Is now a good time to buy Discover (DFS) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, the outlook for Discover stock is currently neutral, suggesting a cautious approach might be wise.
What are some stocks similar to Discover (DFS) that investors often compare it to?
Discover (DFS) is often compared to similar stocks such as Mastercard, Western Union, Visa, Bread Financial and Capital One.
What is the forecast for Discover's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Discover's stock price to be around $153.5 in 2026. Starting from the current price of $158.6, this represents a 3.2% change in price, indicating a neutral outlook for the stock.
How to buy Discover (DFS) Stock?
Discover stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Discover shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.