Bread Financial (BFH) Stock Price
$50 2.5%
to add to portfolio
AI Score

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Alternative
5 -
Fundamental
3 -
Technical
6
Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.
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BFH AI Stock Analysis
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Bread Financial (BFH) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Bread Financial (BFH), currently trading at $50, will... Sign up to access price prediction.
Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.
About BFH

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Bread Financial Holdings, Inc.
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Symbol
BFH
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Market
NYSE
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Industry
Financial - Credit Services
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Market Cap
2.5B
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News
BFH Alternative Data
Web Traffic
Bread Financial receives an estimated 1.2M monthly visitors to breadfinancial.com.
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Web Traffic
1239614
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Change from Previous Month
7.4%
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3 Month Change
3.4%
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YoY Change
3.4%
News Mentions
Bread Financial was mentioned 13 times in the news yesterday.
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News Mentions
13
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Daily Change
18.2%
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1 Month Change
30%
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3 Month Change
62.5%
Reddit Mentions
Bread Financial has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.
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Reddit Mentions
0
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Daily Change
0%
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1 Month Change
0%
Twitter Followers
Bread Financial has 6,042 Twitter Followers on its main Twitter (also known as X) account.
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Twitter Followers
6042
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0.1%
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YoY Change
0.1%
Facebook Engagement
Bread Financial has engaged 1,744 users via their Facebook Page over the last 7 days.
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Facebook Engagement
1744
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Daily Change
7%
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1 Month Change
234.7%
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3 Month Change
185%
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YoY Change
185%
Instagram Followers
Bread Financial has 5,036 Instagram Followers on its main Instagram account, up by 1% over the last month.
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Instagram Followers
5036
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Daily Change
0.2%
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1 Month Change
1%
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3 Month Change
1.3%
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YoY Change
1.3%
Youtube Subscribers
Bread Financial has 6,240 subscribers on its main Youtube channel, up by 2.1% over the last month.
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Youtube Subscribers
6240
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Daily Change
0%
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1 Month Change
2.1%
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3 Month Change
7.6%
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YoY Change
7.6%
LinkedIn Followers
118,575 are following Bread Financial on LinkedIn, up by 0.7% over the last month.
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LinkedIn Followers
118575
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Daily Change
0%
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1 Month Change
0.7%
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3 Month Change
2.7%
Job Postings
Bread Financial currenly has an estimated 45 open job postings, up by 12.5% over the last month.
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Job Postings
45
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Daily Change
4.3%
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1 Month Change
12.5%
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3 Month Change
40.6%
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YoY Change
40.6%
LinkedIn Employees
According to LinkedIn, Bread Financial has 4,036 employees, up by 0.9% over the last month.
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LinkedIn Employees
4036
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Daily Change
0.1%
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1 Month Change
0.9%
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3 Month Change
4.1%
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YoY Change
4.1%
Business Outlook
According to employee reviews, the business outlook among employees at Bread Financial is 86 out of 100 (very bullish).
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Business Outlook
86
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Change from Previous Month
0%
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3 Month Change
0%
-
YoY Change
0%
App Downloads
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App Downloads
0
-
Daily Change
0%
-
1 Month Change
0%
-
3 Month Change
0%
-
YoY Change
0%
BFH Financials
BFH Key Metrics
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Total Revenue
$1.6B
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Net Income
$7M
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Earnings per Share
$0.14
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Free cash flow
$479M
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EBITDA
$0
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EBITDA Ratio
0
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Total Assets
$22.9B
BFH 2-year Revenue & Income
BFH 2-year Free Cash Flow
BFH Technicals
BFH SMA
BFH RSI
FAQ
What's the current price of Bread Financial (BFH) Stock?
The price of an Bread Financial (BFH) share is $50.
What's the market cap of Bread Financial?
The current market cap of Bread Financial is 2.5B.
Should I buy or sell BFH?
Bread Financial shows several positive indicators, but they aren’t strong enough to warrant a buy recommendation. At its current price, Bread Financial is better viewed as a hold or accumulate position while waiting for further developments.
Is Bread Financial a good investment?
The current analysis of Bread Financial's fundamentals, technical aspects, and alternative data insights indicates a neutral outlook on the stock. While there are promising elements in Bread Financial's portfolio, the presence of equal risks and opportunities suggests that it might not drive significant gains or losses at this moment.
Is now a good time to buy Bread Financial (BFH) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, the outlook for Bread Financial stock is currently neutral, suggesting a cautious approach might be wise.
What are some stocks similar to Bread Financial (BFH) that investors often compare it to?
Bread Financial (BFH) is often compared to similar stocks such as Mastercard, Western Union, Visa, Capital One and Discover.
What is the forecast for Bread Financial's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Bread Financial's stock price to be around $48.91 in 2026. Starting from the current price of $50, this represents a 2.2% change in price, indicating a neutral outlook for the stock.
How to buy Bread Financial (BFH) Stock?
Bread Financial stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Bread Financial shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.