Dollar General (DG) Stock Price
$93.07 4.2%
to add to portfolio
AI Score

-
Alternative
5 -
Fundamental
5 -
Technical
5
Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.
Sign up to get access to more historical data and insights on Dollar General, AI stock picks, stock alerts and much more.
DG AI Stock Analysis
Financial Performance
The financial performance of Dollar General has been poor in the recent quarter. The company reported a revenue of $10.2B, representing a -0.3% decline from the previous quarter. Gross profit was also down by -4% from the last quarter at $2.9B. Furthermore, operating income fell significantly by -41.1% from the previous quarter and by -44.1% year over year to $323.8M, indicating serious operational challenges for the company.
Stock Price
Dollar General's stock price is currently trading at $69.56 which represents a significant decrease both on a monthly (-9.6%) and yearly basis (-49.5%). Technical indicators reflect this negative trend with an RSI value of 30.41 suggesting oversold conditions and a 200-day moving average of $107.99 being far above current price levels.
Alternative Data Signals
In terms of alternative data signals, there are mixed results for Dollar General: On one hand, web traffic and app downloads have seen substantial increases (17.1% MoM/22.% YoY and 2071% MoM/2040.% YoY respectively), potentially indicating strong customer engagement online; on the other hand, job postings have decreased drastically (-100%), implying potential operational downsizing or hiring freezes within the company.
Social media following shows growth across all platforms but employee sentiment regarding business outlook is low with only 29% reporting positive outlooks.
Conclusion
In conclusion, despite apparent strength in digital engagement as indicated by website traffic trends and app download rates, Dollar General's financial performance has been disappointing recently with declines in revenue, gross profit and operating income. Moreover, the stock price has been in a downtrend and technical indicators suggest bearish conditions. These factors combined with negative employee sentiment towards business outlook contribute to an overall bearish stock analysis for Dollar General.
Note: This AI Stock Analysis is based on data as of January 15. Our members can refresh and get access to an up-to-date AI stock analysis.
Sign up
Dollar General (DG) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Dollar General (DG), currently trading at $93.07, will... Sign up to access price prediction.
Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.
About DG

-
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, Midwestern, and eastern United States.
-
Symbol
DG
-
Market
NYSE
-
Industry
Discount Stores
-
Market Cap
20.5B
Similar Stocks
![]() |
Walmart WMT |
$93.24 2.2% |
6 |
![]() |
Target TGT |
$93.11 2.9% |
5 |
![]() |
BJ's Wholesale Club BJ |
$118.5 2.3% |
6 |
News
DG Alternative Data
Web Traffic
Dollar General receives an estimated 8.6M monthly visitors to dollargeneral.com.
-
Web Traffic
8615806
-
Change from Previous Month
8.2%
-
3 Month Change
1.5%
-
YoY Change
1.5%
News Mentions
Dollar General was mentioned 75 times in the news yesterday.
-
News Mentions
75
-
Daily Change
1.4%
-
1 Month Change
150%
-
3 Month Change
10.7%
Reddit Mentions
Dollar General has been mentioned an estimated 12 times in investment subreddits on Reddit over the last 24 hours.
-
Reddit Mentions
12
-
Daily Change
100%
-
1 Month Change
140%
Twitter Followers
Dollar General has 93,623 Twitter Followers on its main Twitter (also known as X) account, which is down by -0.1% over the last month.
-
Twitter Followers
93623
-
Daily Change
0%
-
1 Month Change
0.1%
-
3 Month Change
0.1%
-
YoY Change
0.1%
Facebook Engagement
Dollar General has engaged 17,543 users via their Facebook Page over the last 7 days.
-
Facebook Engagement
17543
-
Daily Change
4.6%
-
1 Month Change
12.2%
-
3 Month Change
53.4%
-
YoY Change
53.4%
Instagram Followers
Dollar General has 303,653 Instagram Followers on its main Instagram account, up by 0.1% over the last month.
-
Instagram Followers
303653
-
Daily Change
0%
-
1 Month Change
0.1%
-
3 Month Change
0.6%
-
YoY Change
0.6%
Youtube Subscribers
Dollar General has 15,400 subscribers on its main Youtube channel, up by 0.7% over the last month.
-
Youtube Subscribers
15400
-
Daily Change
0%
-
1 Month Change
0.7%
-
3 Month Change
6.9%
-
YoY Change
6.9%
LinkedIn Followers
323,730 are following Dollar General on LinkedIn, up by 1.7% over the last month.
-
LinkedIn Followers
323730
-
Daily Change
0.1%
-
1 Month Change
1.7%
-
3 Month Change
4.7%
App Downloads
-
App Downloads
370062
-
Daily Change
0.8%
-
1 Month Change
8.4%
-
3 Month Change
5.1%
-
YoY Change
5.1%
Job Postings
Dollar General currenly has an estimated 18 open job postings, up by 20% over the last month.
-
Job Postings
18
-
Daily Change
5.3%
-
1 Month Change
20%
-
3 Month Change
28.6%
-
YoY Change
28.6%
TikTok Followers
Dollar General has 67,800 TikTok Followers on its main TikTok account, up by 1% over the last month.
-
TikTok Followers
67800
-
Daily Change
0.1%
-
1 Month Change
1%
-
3 Month Change
2.4%
-
YoY Change
2.4%
LinkedIn Employees
According to LinkedIn, Dollar General has 87,281 employees.
-
LinkedIn Employees
87281
-
Daily Change
0%
-
1 Month Change
0%
-
3 Month Change
3.1%
-
YoY Change
3.1%
Business Outlook
According to employee reviews, the business outlook among employees at Dollar General is 29 out of 100 (bearish).
-
Business Outlook
29
-
Change from Previous Month
0%
-
3 Month Change
0%
-
YoY Change
0%
DG Financials
DG Key Metrics
-
Total Revenue
$10.3B
-
Net Income
$191.2M
-
Earnings per Share
$0.87
-
Free cash flow
$528.1M
-
EBITDA
$547.8M
-
EBITDA Ratio
0.0531628
-
Total Assets
$31.1B
DG 2-year Revenue & Income
DG 2-year Free Cash Flow
DG Technicals
DG SMA
DG RSI
FAQ
What's the current price of Dollar General (DG) Stock?
The price of an Dollar General (DG) share is $93.07.
What's the market cap of Dollar General?
The current market cap of Dollar General is 20.5B.
Should I buy or sell DG?
Dollar General shows several positive indicators, but they aren’t strong enough to warrant a buy recommendation. At its current price, Dollar General is better viewed as a hold or accumulate position while waiting for further developments.
Is Dollar General a good investment?
The current analysis of Dollar General's fundamentals, technical aspects, and alternative data insights indicates a neutral outlook on the stock. While there are promising elements in Dollar General's portfolio, the presence of equal risks and opportunities suggests that it might not drive significant gains or losses at this moment.
Is now a good time to buy Dollar General (DG) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, the outlook for Dollar General stock is currently neutral, suggesting a cautious approach might be wise.
What are some stocks similar to Dollar General (DG) that investors often compare it to?
Dollar General (DG) is often compared to similar stocks such as Walmart, Target and BJ's Wholesale Club.
What is the forecast for Dollar General's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Dollar General's stock price to be around $89.28 in 2026. Starting from the current price of $93.07, this represents a 4.1% change in price, indicating a bearish outlook for the stock.
How to buy Dollar General (DG) Stock?
Dollar General stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Dollar General shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.