e.l.f. Cosmetics (ELF) Stock Price
$122.2 0%
to add to portfolio
AI Score

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Alternative
8 -
Fundamental
8 -
Technical
6
Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.
Sign up to get access to more historical data and insights on e.l.f. Cosmetics, AI stock picks, stock alerts and much more.
ELF AI Stock Analysis
Financial Performance
e.l.f. Cosmetics' revenue for the last quarter was $301.1M, marking a decrease of -7.2% from the previous quarter. The gross profit also saw a decrease of -7.4% to $214.1M in the same period while operating income fell by -44.9%. Year over year, the operating income has decreased by -12.3%. The EBITDA ratio stands at 0.13, indicating lower profitability.
Stock Price and Technical Indicators
The current stock price is $105.69, which represents a significant decline by -24.8% in the last month and -34.4% year over year, suggesting bearish trends for e.l.f Cosmetics' stock performance recently.The RSI value currently stands at 26.61 indicating that it could be oversold territory and might see some recovery soon if other factors align favorably.The stock's 200-day moving average is at $148.13, which is significantly higher than its current price indicating a downward trend.
Alternative Data Signals
In terms of website traffic trends, there has been a decrease of about -38.9%, with an estimated monthly visitor count of 42884.However,the company's mobile apps are being downloaded an estimated 76658 times per day showing strong growth up by 2574.% month over month and up by2480.% year over year.Job openings have decreased slightly by-7.% but still stand at79 open positions.Social media followers have increased on all platforms: Twitter(up24.%), Instagram(up12.%), TikTok(up42.%),and Facebook(up1%). This suggests strong brand recognition and consumer engagement despite financial setbacks.
Conclusion
In conclusion, although e.l.f. Cosmetics has been experiencing a downward trend in financial performance and stock price, the company shows strong engagement on social media platforms and increasing popularity of its mobile apps. However, the decline in revenue, gross profit and operating income along with a high PE ratio indicates potential challenges for profitability. Therefore, based on these mixed signals, our analysis is neutral to bearish for e.l.f. Cosmetics' stock.
Note: This AI Stock Analysis is based on data as of January 29. Our members can refresh and get access to an up-to-date AI stock analysis.
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e.l.f. Cosmetics (ELF) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of e.l.f. Cosmetics (ELF), currently trading at $122.2, will... Sign up to access price prediction.
Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.
About ELF

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e.
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Symbol
ELF
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Market
NYSE
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Industry
Household & Personal Products
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Market Cap
6.9B
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News
ELF Alternative Data
Web Traffic
e.l.f. Cosmetics receives an estimated 84174 monthly visitors to elfbeauty.com.
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Web Traffic
84174
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Change from Previous Month
30.3%
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3 Month Change
17.4%
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YoY Change
17.4%
Twitter Followers
e.l.f. Cosmetics has 960,331 Twitter Followers on its main Twitter (also known as X) account, which is down by -0% over the last month.
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Twitter Followers
960331
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0.6%
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YoY Change
0.6%
TikTok Followers
e.l.f. Cosmetics has 2,400,000 TikTok Followers on its main TikTok account, up by 14.3% over the last month.
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TikTok Followers
2400000
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Daily Change
0%
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1 Month Change
14.3%
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3 Month Change
14.3%
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YoY Change
14.3%
Facebook Engagement
e.l.f. Cosmetics has engaged 20,184 users via their Facebook Page over the last 7 days.
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Facebook Engagement
20184
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Daily Change
0.4%
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1 Month Change
3.9%
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3 Month Change
18.2%
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YoY Change
18.2%
Instagram Followers
e.l.f. Cosmetics has 7,489,733 Instagram Followers on its main Instagram account, up by 0.8% over the last month.
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Instagram Followers
7489733
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Daily Change
0%
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1 Month Change
0.8%
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3 Month Change
1.1%
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YoY Change
1.1%
Youtube Subscribers
e.l.f. Cosmetics has 197,000 subscribers on its main Youtube channel, up by 5.9% over the last month.
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Youtube Subscribers
197000
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Daily Change
0%
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1 Month Change
5.9%
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3 Month Change
9.4%
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YoY Change
9.4%
LinkedIn Followers
416,065 are following e.l.f. Cosmetics on LinkedIn, up by 4.5% over the last month.
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LinkedIn Followers
416065
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Daily Change
0.1%
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1 Month Change
4.5%
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3 Month Change
8.8%
App Downloads
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App Downloads
91747
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Daily Change
0%
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1 Month Change
68.8%
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3 Month Change
77.9%
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YoY Change
77.9%
Job Postings
e.l.f. Cosmetics currenly has an estimated 68 open job postings, up by 1.5% over the last month.
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Job Postings
68
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Daily Change
1.4%
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1 Month Change
1.5%
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3 Month Change
34%
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YoY Change
34%
LinkedIn Employees
According to LinkedIn, e.l.f. Cosmetics has 1,144 employees, up by 7.1% over the last month.
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LinkedIn Employees
1144
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Daily Change
0.4%
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1 Month Change
7.1%
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3 Month Change
19.4%
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YoY Change
19.4%
Reddit Mentions
e.l.f. Cosmetics has been mentioned an estimated 1 times in investment subreddits on Reddit over the last 24 hours.
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Reddit Mentions
1
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0%
Reddit Sentiment
The sentiment Score for e.l.f. Cosmetics is 90 out of 100, which represents a bullish sentiment.
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Reddit Sentiment
90.4286
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Daily Change
35.3%
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1 Month Change
88.9%
Business Outlook
According to employee reviews, the business outlook among employees at e.l.f. Cosmetics is 83 out of 100 (very bullish).
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Business Outlook
83
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Change from Previous Month
0%
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3 Month Change
0%
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YoY Change
0%
News Mentions
e.l.f. Cosmetics was mentioned 2 times in the news yesterday.
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News Mentions
2
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Daily Change
100%
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1 Month Change
0%
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3 Month Change
66.7%
ELF Financials
ELF Key Metrics
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Total Revenue
$355.3M
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Net Income
$35.3M
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Earnings per Share
$0.63
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Free cash flow
-$19.8M
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EBITDA
$35.1M
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EBITDA Ratio
0.098742
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Total Assets
$1.3B
ELF 2-year Revenue & Income
ELF 2-year Free Cash Flow
ELF Technicals
ELF SMA
ELF RSI
FAQ
What's the current price of e.l.f. Cosmetics (ELF) Stock?
The price of an e.l.f. Cosmetics (ELF) share is $122.2.
What's the market cap of e.l.f. Cosmetics?
The current market cap of e.l.f. Cosmetics is 6.9B.
Should I buy or sell ELF?
e.l.f. Cosmetics shows several positive indicators, but they aren’t strong enough to warrant a buy recommendation. At its current price, e.l.f. Cosmetics is better viewed as a hold or accumulate position while waiting for further developments.
Is e.l.f. Cosmetics a good investment?
The current analysis of e.l.f. Cosmetics' fundamentals, technical aspects, and alternative data insights indicates a neutral outlook on the stock. While there are promising elements in e.l.f. Cosmetics' portfolio, the presence of equal risks and opportunities suggests that it might not drive significant gains or losses at this moment.
Is now a good time to buy e.l.f. Cosmetics (ELF) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, the outlook for e.l.f. Cosmetics stock is currently neutral, suggesting a cautious approach might be wise.
What are some stocks similar to e.l.f. Cosmetics (ELF) that investors often compare it to?
e.l.f. Cosmetics (ELF) is often compared to similar stocks such as Unilever PLC, Procter & Gamble, hims, Colgate-Palmolive and Nu Skin.
What is the forecast for e.l.f. Cosmetics' stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast e.l.f. Cosmetics' stock price to be around $127 in 2026. Starting from the current price of $122.2, this represents a 3.9% change in price, indicating a neutral outlook for the stock.
How to buy e.l.f. Cosmetics (ELF) Stock?
e.l.f. Cosmetics stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy e.l.f. Cosmetics shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.