Harley-Davidson (HOG) Stock Price
$24.71 0%
to add to portfolio
AI Score

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Alternative
3 -
Fundamental
4 -
Technical
4
Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.
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HOG AI Stock Analysis
AI stock analysis for HOG is missing at the moment.
Our AI stock analysis reviews financial data, technical analysis, and alternative data insights to project stock performance. For example, analyzing a company like Harley-Davidson (HOG) provides a clear summary of future projections. Gain the edge you need to make confident, data-driven investment decisions.
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Harley-Davidson (HOG) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Harley-Davidson (HOG), currently trading at $24.71, will... Sign up to access price prediction.
Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.
About HOG

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Harley-Davidson, Inc.
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Symbol
HOG
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Market
NYSE
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Industry
Auto - Recreational Vehicles
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Market Cap
3.1B
Similar Stocks
No similar companies found.
News
HOG Alternative Data
Web Traffic
Harley-Davidson receives an estimated 4M monthly visitors to harley-davidson.com.
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Web Traffic
3985300
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Change from Previous Month
7.7%
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3 Month Change
0.5%
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YoY Change
0.5%
News Mentions
Harley-Davidson was mentioned 6 times in the news yesterday.
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News Mentions
6
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Daily Change
40%
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1 Month Change
20%
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3 Month Change
100%
Reddit Mentions
Harley-Davidson has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.
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Reddit Mentions
0
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Daily Change
0%
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1 Month Change
0%
Twitter Followers
Harley-Davidson has 499,163 Twitter Followers on its main Twitter (also known as X) account, which is down by -0% over the last month.
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Twitter Followers
499163
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0%
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YoY Change
0%
Facebook Engagement
Harley-Davidson has engaged 21,075 users via their Facebook Page over the last 7 days.
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Facebook Engagement
21075
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Daily Change
3.4%
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1 Month Change
43.3%
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3 Month Change
107%
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YoY Change
107%
Instagram Followers
Harley-Davidson has 5,732,811 Instagram Followers on its main Instagram account, up by 0.1% over the last month.
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Instagram Followers
5732811
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Daily Change
0%
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1 Month Change
0.1%
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3 Month Change
0%
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YoY Change
0%
Youtube Subscribers
Harley-Davidson has 380,000 subscribers on its main Youtube channel, up by 0.5% over the last month.
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Youtube Subscribers
380000
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Daily Change
0%
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1 Month Change
0.5%
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3 Month Change
1.6%
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YoY Change
1.6%
LinkedIn Followers
297,477 are following Harley-Davidson on LinkedIn, up by 0.6% over the last month.
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LinkedIn Followers
297477
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Daily Change
0%
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1 Month Change
0.6%
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3 Month Change
2.1%
Job Postings
Harley-Davidson has an estimated 71 open job postings, which is down -1.4% over the last month.
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Job Postings
71
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Daily Change
1.4%
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1 Month Change
1.4%
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3 Month Change
2.9%
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YoY Change
2.9%
LinkedIn Employees
According to LinkedIn, Harley-Davidson has 10,945 employees, up by 0.3% over the last month.
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LinkedIn Employees
10945
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Daily Change
0.1%
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1 Month Change
0.3%
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3 Month Change
0.8%
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YoY Change
0.8%
Business Outlook
According to employee reviews, the business outlook among employees at Harley-Davidson is 33 out of 100 (bearish).
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Business Outlook
33
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Change from Previous Month
10.8%
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3 Month Change
0%
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YoY Change
0%
HOG Financials
HOG Key Metrics
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Total Revenue
$687.6M
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Net Income
-$116.9M
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Earnings per Share
-$0.93
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Free cash flow
$77M
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EBITDA
-$121.5M
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EBITDA Ratio
0
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Total Assets
$11.9B
HOG 2-year Revenue & Income
HOG 2-year Free Cash Flow
HOG Technicals
HOG SMA
HOG RSI
FAQ
What's the current price of Harley-Davidson (HOG) Stock?
The price of an Harley-Davidson (HOG) share is $24.71.
What's the market cap of Harley-Davidson?
The current market cap of Harley-Davidson is 3.1B.
Should I buy or sell HOG?
Harley-Davidson exhibits several negative alternative data signals, leading us to expect continued underperformance in the coming months. As a result, we maintain a negative outlook on this stock.
Is Harley-Davidson a good investment?
Considering the fundamentals, technical analysis, and alternative data insights, it may not be the best time to invest in Harley-Davidson stock. There are several bearish signals and market challenges that could negatively impact Harley-Davidson's future performance, suggesting that caution should be exercised before making any investment decisions.
Is now a good time to buy Harley-Davidson (HOG) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, it may not be the best time to buy Harley-Davidson stock right now, as the outlook appears bearish.
What are some stocks similar to Harley-Davidson (HOG) that investors often compare it to?
There are no similar stocks listed for comparison with Harley-Davidson (HOG).
What is the forecast for Harley-Davidson's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Harley-Davidson's stock price to be around $23.01 in 2026. Starting from the current price of $24.71, this represents a 6.9% change in price, indicating a bearish outlook for the stock.
How to buy Harley-Davidson (HOG) Stock?
Harley-Davidson stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Harley-Davidson shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.