Rollins (ROL) Stock Price
$56.96 0%
to add to portfolio
AI Score

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Alternative
4 -
Fundamental
8 -
Technical
6
Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.
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ROL AI Stock Analysis
Financial Performance
Rollins' last quarter reported revenue of $832.2M, a decline by -9.2% from the previous quarter, indicating a slight slowdown in their business operations. However, their gross profit showed a significant rise up to $832.2M, an increase by 68.3% from the previous quarter and an impressive surge of 134.1% year over year which signifies that company's cost control measures are effective.
Their operating income profit was $150.6M, down by -21.5% from the previous quarter which could be due to higher operating expenses or lower sales volume during this period.
The EBITDA ratio for the last quarter stood at 0.22 suggesting that Rollins has been moderately successful in generating profits with its current business strategy.
Stock Price
The stock is currently trading at $55.22 which indicates an upward trend as it is up by 7.4% in the last month and increased by 23.7% year over year outperforming many stocks in this period.
The RSI value stands at a moderate level of 58.95 indicating that it's neither overbought nor oversold while the stock's 200-day moving average of $49.66 suggests a positive long-term uptrend.
Alternative Data Signals
Web traffic data shows an estimated monthly visitor count of around 73444 which is up by 9.2%, however there is a significant decrease when compared to last year (-54%). This may reflect changes in customer engagement with their online platforms.
The number of job openings remains unchanged suggesting steady business operations while employee sentiment on business outlook is positive at 61%, though this has seen a slight decrease.
Social media following shows mixed trends with Twitter followers decreasing and Facebook followers increasing, indicating varied levels of customer engagement across platforms.
Conclusion
In conclusion, despite some minor setbacks in revenue and operating profit, Rollins' strong gross profit growth, positive stock price trend and moderate EBITDA ratio make it an appealing investment. The alternative data signals show mixed results but do not significantly impact the overall bullish outlook for Rollins' stock.
Note: This AI Stock Analysis is based on data as of April 11. Our members can refresh and get access to an up-to-date AI stock analysis.
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Rollins (ROL) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Rollins (ROL), currently trading at $56.96, will... Sign up to access price prediction.
Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.
About ROL

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Rollins, Inc.
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Symbol
ROL
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Market
NYSE
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Industry
Personal Products & Services
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Market Cap
27.6B
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News
ROL Alternative Data
Web Traffic
Rollins receives an estimated 59505 monthly visitors to rollins.com.
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Web Traffic
59505
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Change from Previous Month
19%
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3 Month Change
11.5%
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YoY Change
11.5%
Twitter Followers
Rollins has 13 Twitter Followers on its main Twitter (also known as X) account, which is down by -7.1% over the last month.
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Twitter Followers
13
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Daily Change
0%
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1 Month Change
7.1%
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3 Month Change
7.1%
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YoY Change
7.1%
Facebook Engagement
Rollins has engaged 12 users via their Facebook Page over the last 7 days.
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Facebook Engagement
12
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Daily Change
20%
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1 Month Change
14.3%
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3 Month Change
9.1%
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YoY Change
9.1%
LinkedIn Followers
19,740 are following Rollins on LinkedIn, up by 1.9% over the last month.
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LinkedIn Followers
19740
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Daily Change
0%
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1 Month Change
1.9%
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3 Month Change
4.4%
Job Postings
Rollins currenly has an estimated 1,000 open job postings.
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Job Postings
1000
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Daily Change
0.6%
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1 Month Change
0%
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3 Month Change
0%
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YoY Change
0%
LinkedIn Employees
According to LinkedIn, Rollins has 1,577 employees, up by 1% over the last month.
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LinkedIn Employees
1577
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Daily Change
0%
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1 Month Change
1%
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3 Month Change
1.1%
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YoY Change
1.1%
Reddit Mentions
Rollins has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.
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Reddit Mentions
0
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Daily Change
0%
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1 Month Change
100%
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3 Month Change
100%
News Mentions
Rollins was mentioned 15 times in the news yesterday.
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News Mentions
15
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Daily Change
6.3%
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1 Month Change
37.5%
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3 Month Change
65.1%
Business Outlook
According to employee reviews, the business outlook among employees at Rollins is 61 out of 100 (bullish).
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Business Outlook
61
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Change from Previous Month
4.7%
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3 Month Change
0%
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YoY Change
0%
ROL Financials
ROL Key Metrics
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Total Revenue
$822.5M
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Net Income
$105.2M
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Earnings per Share
$0.22
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Free cash flow
$140.1M
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EBITDA
$172.5M
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EBITDA Ratio
0.209785
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Total Assets
$2.9B
ROL 2-year Revenue & Income
ROL 2-year Free Cash Flow
ROL Technicals
ROL SMA
ROL RSI
FAQ
What's the current price of Rollins (ROL) Stock?
The price of an Rollins (ROL) share is $56.96.
What's the market cap of Rollins?
The current market cap of Rollins is 27.6B.
Should I buy or sell ROL?
Rollins shows several positive indicators, but they aren’t strong enough to warrant a buy recommendation. At its current price, Rollins is better viewed as a hold or accumulate position while waiting for further developments.
Is Rollins a good investment?
The current analysis of Rollins' fundamentals, technical aspects, and alternative data insights indicates a neutral outlook on the stock. While there are promising elements in Rollins' portfolio, the presence of equal risks and opportunities suggests that it might not drive significant gains or losses at this moment.
Is now a good time to buy Rollins (ROL) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, the outlook for Rollins stock is currently neutral, suggesting a cautious approach might be wise.
What are some stocks similar to Rollins (ROL) that investors often compare it to?
Rollins (ROL) is often compared to similar stocks such as H&R Block, Bright Horizons and Mister Car Wash.
What is the forecast for Rollins' stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Rollins' stock price to be around $60.29 in 2026. Starting from the current price of $56.96, this represents a 5.9% change in price, indicating a bullish outlook for the stock.
How to buy Rollins (ROL) Stock?
Rollins stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Rollins shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.