Southern Company (SO) Stock Price

$94.9 0.3%

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AI Score

Hold

  • Alternative

    5

  • Fundamental

    5

  • Technical

    7

Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.

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SO AI Stock Analysis

AI stock analysis for SO is missing at the moment.

Our AI stock analysis reviews financial data, technical analysis, and alternative data insights to project stock performance. For example, analyzing a company like Southern Company (SO) provides a clear summary of future projections. Gain the edge you need to make confident, data-driven investment decisions.

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Southern Company (SO) Price Prediction

Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Southern Company (SO), currently trading at $94.9, will... Sign up to access price prediction.

Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.

About SO

LSE

  • The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity.

  • Symbol

    SO

  • Market

    NYSE

  • Industry

    Regulated Electric

  • Market Cap

    104.3B

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News

Western & Southern Selects SS&C Singularity to Modernize Investment Accounting

Western & Southern Selects SS&C Singularity to Modernize Investment Accounting
July 30, 2025. businesswire.com
Southern Company Q2 Earnings: What's in Store for Investors?

Southern Company Q2 Earnings: What's in Store for Investors?
July 30, 2025. zacks.com
Southern Energy Corp. Announces Gwinville Lower Selma Chalk Completion Results

Southern Energy Corp. Announces Gwinville Lower Selma Chalk Completion Results
July 29, 2025. accessnewswire.com
Regency Centers Completes $357M Portfolio Acquisition in Southern California

Regency Centers Completes $357M Portfolio Acquisition in Southern California
July 24, 2025. globenewswire.com

SO Alternative Data

Web Traffic

Southern Company receives an estimated 5M monthly visitors to southerncompany.com.

  • Web Traffic

    5000654

  • Change from Previous Month

    2.7%

  • 3 Month Change

    7%

  • YoY Change

    7%

Twitter Followers

Southern Company has 57,025 Twitter Followers on its main Twitter (also known as X) account, which is down by -0% over the last month.

  • Twitter Followers

    57025

  • Daily Change

    0%

  • 1 Month Change

    0%

  • 3 Month Change

    0.5%

  • YoY Change

    0.5%

Facebook Engagement

Southern Company has engaged 3,968 users via their Facebook Page over the last 7 days.

  • Facebook Engagement

    3968

  • Daily Change

    0.9%

  • 1 Month Change

    160%

  • 3 Month Change

    4460.9%

  • YoY Change

    4460.9%

Instagram Followers

Southern Company has 5,865 Instagram Followers on its main Instagram account, up by 1.8% over the last month.

  • Instagram Followers

    5865

  • Daily Change

    0.1%

  • 1 Month Change

    1.8%

  • 3 Month Change

    4.9%

  • YoY Change

    4.9%

Youtube Subscribers

Southern Company has 2,200 subscribers on its main Youtube channel.

  • Youtube Subscribers

    2200

  • Daily Change

    0%

  • 1 Month Change

    0%

  • 3 Month Change

    0.5%

  • YoY Change

    0.5%

LinkedIn Followers

197,405 are following Southern Company on LinkedIn, up by 1.1% over the last month.

  • LinkedIn Followers

    197405

  • Daily Change

    0.1%

  • 1 Month Change

    1.1%

  • 3 Month Change

    3.3%

Job Postings

Southern Company currenly has an estimated 76 open job postings, up by 1.3% over the last month.

  • Job Postings

    76

  • Daily Change

    2.7%

  • 1 Month Change

    1.3%

  • 3 Month Change

    43.4%

  • YoY Change

    43.4%

LinkedIn Employees

According to LinkedIn, Southern Company has 11,689 employees, up by 0.2% over the last month.

  • LinkedIn Employees

    11689

  • Daily Change

    0.1%

  • 1 Month Change

    0.2%

  • 3 Month Change

    1%

  • YoY Change

    1%

Reddit Mentions

Southern Company has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.

  • Reddit Mentions

    0

  • Daily Change

    0%

  • 1 Month Change

    0%

  • 3 Month Change

    0%

Business Outlook

According to employee reviews, the business outlook among employees at Southern Company is 81 out of 100 (very bullish), down by -1.2% over the last month.

  • Business Outlook

    81

  • Change from Previous Month

    1.2%

  • 3 Month Change

    1.2%

  • YoY Change

    1.2%

News Mentions

Southern Company was mentioned 121 times in the news yesterday.

  • News Mentions

    121

  • Daily Change

    13.6%

  • 1 Month Change

    0%

  • 3 Month Change

    0%

App Downloads

  • App Downloads

    0

  • 1 Month Change

    0%

  • 3 Month Change

    0%

  • YoY Change

    0%

SO Financials

SO Key Metrics

  • Total Revenue

    $7.8B

  • Net Income

    $1.3B

  • Earnings per Share

    $1.21

  • Free cash flow

    -$1.2B

  • EBITDA

    $2.1B

  • EBITDA Ratio

    0.272926

  • Total Assets

    $0

SO 2-year Revenue & Income
SO 2-year Free Cash Flow

SO Technicals

SO SMA
SO RSI

FAQ

What's the current price of Southern Company (SO) Stock?
The price of an Southern Company (SO) share is $94.9.

What's the market cap of Southern Company?
The current market cap of Southern Company is 104.3B.

Should I buy or sell SO?
Southern Company shows several positive indicators, but they aren’t strong enough to warrant a buy recommendation. At its current price, Southern Company is better viewed as a hold or accumulate position while waiting for further developments.

Is Southern Company a good investment?
The current analysis of Southern Company's fundamentals, technical aspects, and alternative data insights indicates a neutral outlook on the stock. While there are promising elements in Southern Company's portfolio, the presence of equal risks and opportunities suggests that it might not drive significant gains or losses at this moment.

Is now a good time to buy Southern Company (SO) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, the outlook for Southern Company stock is currently neutral, suggesting a cautious approach might be wise.

What are some stocks similar to Southern Company (SO) that investors often compare it to?
Southern Company (SO) is often compared to similar stocks such as PG&E, NextEra Energy, Duke Energy, DTE Energy and Entergy.

What is the forecast for Southern Company's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Southern Company's stock price to be around $96.64 in 2026. Starting from the current price of $94.9, this represents a 1.8% change in price, indicating a neutral outlook for the stock.

How to buy Southern Company (SO) Stock?
Southern Company stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Southern Company shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.