Southern Company (SO) Stock Price
$91.43 0.3%
to add to portfolio
AI Score
-
Alternative
3 -
Fundamental
3 -
Technical
7
Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.
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SO AI Stock Analysis
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Southern Company (SO) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Southern Company (SO), currently trading at $91.43, will... Sign up to access price prediction.
Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.
About SO
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The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity.
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Symbol
SO
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Market
NYSE
-
Industry
Regulated Electric
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Market Cap
100.3B
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News
SO Alternative Data
Web Traffic
Southern Company receives an estimated 4.4M monthly visitors to southerncompany.com.
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Web Traffic
4387097
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Change from Previous Month
14.1%
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3 Month Change
1.4%
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YoY Change
1.4%
News Mentions
Southern Company was mentioned 64 times in the news yesterday.
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News Mentions
64
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Daily Change
8.5%
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1 Month Change
20.8%
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3 Month Change
5.9%
Reddit Mentions
Southern Company has been mentioned an estimated 7 times in investment subreddits on Reddit over the last 24 hours.
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Reddit Mentions
7
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Daily Change
0%
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1 Month Change
30%
Twitter Followers
Southern Company has 57,434 Twitter Followers on its main Twitter (also known as X) account, which is down by -0.1% over the last month.
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Twitter Followers
57434
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Daily Change
0%
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1 Month Change
0.1%
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3 Month Change
0.3%
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YoY Change
0.3%
Facebook Engagement
Southern Company has engaged 42 users via their Facebook Page over the last 7 days.
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Facebook Engagement
42
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Daily Change
2.3%
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1 Month Change
78.6%
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3 Month Change
73.9%
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YoY Change
73.9%
Instagram Followers
Southern Company has 5,535 Instagram Followers on its main Instagram account, up by 1.3% over the last month.
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Instagram Followers
5535
-
Daily Change
0.1%
-
1 Month Change
1.3%
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3 Month Change
3.2%
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YoY Change
3.2%
Youtube Subscribers
Southern Company has 2,180 subscribers on its main Youtube channel, up by 0.5% over the last month.
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Youtube Subscribers
2180
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Daily Change
0%
-
1 Month Change
0.5%
-
3 Month Change
0.9%
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YoY Change
0.9%
LinkedIn Followers
189,495 are following Southern Company on LinkedIn, up by 1.1% over the last month.
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LinkedIn Followers
189495
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Daily Change
0%
-
1 Month Change
1.1%
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3 Month Change
3.2%
Job Postings
Southern Company currenly has an estimated 48 open job postings.
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Job Postings
48
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
140%
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YoY Change
140%
LinkedIn Employees
According to LinkedIn, Southern Company has 11,528 employees, up by 0.1% over the last month.
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LinkedIn Employees
11528
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Daily Change
0%
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1 Month Change
0.1%
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3 Month Change
0.8%
-
YoY Change
0.8%
Business Outlook
According to employee reviews, the business outlook among employees at Southern Company is 88 out of 100 (very bullish).
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Business Outlook
88
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Change from Previous Month
1.1%
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3 Month Change
0%
-
YoY Change
0%
App Downloads
-
App Downloads
0
-
1 Month Change
0%
-
3 Month Change
0%
-
YoY Change
0%
SO Financials
SO Key Metrics
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Total Revenue
$6.3B
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Net Income
$534M
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Earnings per Share
$0.49
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Free cash flow
-$576M
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EBITDA
$2.6B
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EBITDA Ratio
0.408138
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Total Assets
$145.2B
SO 2-year Revenue & Income
SO 2-year Free Cash Flow
SO Technicals
SO SMA
SO RSI
FAQ
What's the current price of Southern Company (SO) Stock?
The price of an Southern Company (SO) share is $91.43.
What's the market cap of Southern Company?
The current market cap of Southern Company is 100.3B.
Should I buy or sell SO?
Southern Company shows several positive indicators, but they aren’t strong enough to warrant a buy recommendation. At its current price, Southern Company is better viewed as a hold or accumulate position while waiting for further developments.
Is Southern Company a good investment?
The current analysis of Southern Company's fundamentals, technical aspects, and alternative data insights indicates a neutral outlook on the stock. While there are promising elements in Southern Company's portfolio, the presence of equal risks and opportunities suggests that it might not drive significant gains or losses at this moment.
Is now a good time to buy Southern Company (SO) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, the outlook for Southern Company stock is currently neutral, suggesting a cautious approach might be wise.
What are some stocks similar to Southern Company (SO) that investors often compare it to?
Southern Company (SO) is often compared to similar stocks such as PG&E, NextEra Energy, Duke Energy, DTE Energy and Entergy.
What is the forecast for Southern Company's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Southern Company's stock price to be around $87.27 in 2026. Starting from the current price of $91.43, this represents a 4.5% change in price, indicating a bearish outlook for the stock.
How to buy Southern Company (SO) Stock?
Southern Company stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Southern Company shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.