Southern Company (SO) Stock Price
$96.15 1.4%
to add to portfolio
AI Score
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Alternative
5 -
Fundamental
4 -
Technical
6
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals. Scores are designed to reflect relative strength or weakness across these factors, helping users compare companies and track changes over time.
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SO AI Stock Analysis
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Southern Company (SO) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Southern Company (SO), currently trading at $96.15, will... Sign up to access price prediction.
About SO
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The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity.
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Symbol
SO
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Market
NYSE
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Industry
Regulated Electric
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Market Cap
105.8B
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News
SO Alternative Data
Web Traffic
Southern Company receives an estimated 4.6M monthly visitors to southerncompany.com.
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Web Traffic
4608038
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Change from Previous Month
15.1%
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3 Month Change
17.3%
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YoY Change
17.3%
Stocktwits Mentions
Southern Company has been mentioned an estimated 14 times on Stocktwits over the last 24 hours.
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Stocktwits Mentions
14
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Daily Change
7.7%
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1 Month Change
100%
Twitter Followers
Southern Company has 56,958 Twitter Followers on its main Twitter (also known as X) account, which is down by -0% over the last month.
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Twitter Followers
56958
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0.1%
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YoY Change
0.1%
Facebook Engagement
Southern Company has engaged 3,301 users via their Facebook Page over the last 7 days.
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Facebook Engagement
3301
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Daily Change
6%
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1 Month Change
25.4%
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3 Month Change
215%
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YoY Change
215%
Instagram Followers
Southern Company has 6,181 Instagram Followers on its main Instagram account, up by 2.4% over the last month.
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Instagram Followers
6181
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Daily Change
0.1%
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1 Month Change
2.4%
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3 Month Change
5.7%
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YoY Change
5.7%
Youtube Subscribers
Southern Company has 2,230 subscribers on its main Youtube channel, up by 0.5% over the last month.
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Youtube Subscribers
2230
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Daily Change
0%
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1 Month Change
0.5%
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3 Month Change
1.4%
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YoY Change
1.4%
LinkedIn Followers
203,896 are following Southern Company on LinkedIn, up by 1.1% over the last month.
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LinkedIn Followers
203896
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Daily Change
0%
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1 Month Change
1.1%
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3 Month Change
3.6%
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YoY Change
3.6%
Job Postings
Southern Company has an estimated 33 open job postings, which is down -2.9% over the last month.
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Job Postings
33
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Daily Change
10.8%
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1 Month Change
2.9%
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3 Month Change
60.2%
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YoY Change
60.2%
LinkedIn Employees
According to LinkedIn, Southern Company has 11,785 employees, up by 0.3% over the last month.
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LinkedIn Employees
11785
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Daily Change
0%
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1 Month Change
0.3%
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3 Month Change
0.9%
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YoY Change
0.9%
Reddit Mentions
Southern Company has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.
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Reddit Mentions
0
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Daily Change
0%
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1 Month Change
0%
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3 Month Change
0%
Business Outlook
According to employee reviews, the business outlook among employees at Southern Company is 83 out of 100 (very bullish).
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Business Outlook
83
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Change from Previous Month
0%
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3 Month Change
0%
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YoY Change
0%
News Mentions
Southern Company was mentioned 121 times in the news yesterday.
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News Mentions
121
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Daily Change
13.6%
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1 Month Change
0%
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3 Month Change
0%
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YoY Change
0%
SO Financials
SO Key Metrics
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Total Revenue
$7.8B
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Net Income
$1.3B
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Earnings per Share
$1.21
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Free cash flow
-$1.2B
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EBITDA
$2.1B
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EBITDA Ratio
0.272926
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Total Assets
$0
SO 2-year Revenue & Income
SO 2-year Free Cash Flow
SO Technicals
SO SMA
SO RSI
FAQ
What's the current price of Southern Company (SO) Stock?
The price of an Southern Company (SO) share is $96.15.
What's the market cap of Southern Company?
The current market cap of Southern Company is 105.8B.
What are some stocks similar to Southern Company (SO) that investors often compare it to?
Southern Company (SO) is often compared to similar stocks such as PG&E, NextEra Energy, Duke Energy, DTE Energy and Entergy.
What is the forecast for Southern Company's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Southern Company's stock price to be around $97.09 in 2026. Starting from the current price of $96.15, this represents a 1% change in price, indicating a neutral outlook for the stock.
How to buy Southern Company (SO) Stock?
Southern Company stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Southern Company shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.