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Southern Company (SO) Stock Price

$97 0%

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AI Score

  • Alternative

    6
  • Fundamental

    4
  • Technical

    6

Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals. Scores are designed to reflect relative strength or weakness across these factors, helping users compare companies and track changes over time.

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SO AI Stock Analysis

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Our AI stock analysis reviews financial data, technical analysis, and alternative data insights to project stock performance. For example, analyzing a company like Southern Company (SO) provides a clear summary of future projections. Gain the edge you need to make confident, data-driven investment decisions.

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Southern Company (SO) Price Prediction

Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Southern Company (SO), currently trading at $97, will... Sign up to access price prediction.

About SO

LSE
  • The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity.

  • Symbol

    SO

  • Market

    NYSE

  • Industry

    Regulated Electric

  • Market Cap

    106.7B

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SO Alternative Data

Web Traffic

Southern Company receives an estimated 4.6M monthly visitors to southerncompany.com.

  • Web Traffic

    4608038

  • Change from Previous Month

    15.1%

  • 3 Month Change

    17.3%

  • YoY Change

    17.3%

Stocktwits Mentions

Southern Company has been mentioned an estimated 13 times on Stocktwits over the last 24 hours.

  • Stocktwits Mentions

    13

  • Daily Change

    23.5%

  • 1 Month Change

    116.7%

Twitter Followers

Southern Company has 56,962 Twitter Followers on its main Twitter (also known as X) account, which is down by -0% over the last month.

  • Twitter Followers

    56962

  • Daily Change

    0%

  • 1 Month Change

    0%

  • 3 Month Change

    0.1%

  • YoY Change

    0.1%

Facebook Engagement

Southern Company has engaged 3,511 users via their Facebook Page over the last 7 days.

  • Facebook Engagement

    3511

  • Daily Change

    10.6%

  • 1 Month Change

    18.8%

  • 3 Month Change

    235%

  • YoY Change

    235%

Instagram Followers

Southern Company has 6,172 Instagram Followers on its main Instagram account, up by 2.3% over the last month.

  • Instagram Followers

    6172

  • Daily Change

    0.3%

  • 1 Month Change

    2.3%

  • 3 Month Change

    5.6%

  • YoY Change

    5.6%

Youtube Subscribers

Southern Company has 2,230 subscribers on its main Youtube channel, up by 0.9% over the last month.

  • Youtube Subscribers

    2230

  • Daily Change

    0%

  • 1 Month Change

    0.9%

  • 3 Month Change

    1.4%

  • YoY Change

    1.4%

LinkedIn Followers

203,830 are following Southern Company on LinkedIn, up by 1.1% over the last month.

  • LinkedIn Followers

    203830

  • Daily Change

    0%

  • 1 Month Change

    1.1%

  • 3 Month Change

    3.6%

  • YoY Change

    3.6%

Job Postings

Southern Company currenly has an estimated 37 open job postings, up by 5.7% over the last month.

  • Job Postings

    37

  • Daily Change

    22.9%

  • 1 Month Change

    5.7%

  • 3 Month Change

    58.4%

  • YoY Change

    58.4%

LinkedIn Employees

According to LinkedIn, Southern Company has 11,786 employees, up by 0.3% over the last month.

  • LinkedIn Employees

    11786

  • Daily Change

    0%

  • 1 Month Change

    0.3%

  • 3 Month Change

    0.9%

  • YoY Change

    0.9%

Reddit Mentions

Southern Company has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.

  • Reddit Mentions

    0

  • Daily Change

    0%

  • 1 Month Change

    0%

  • 3 Month Change

    100%

Business Outlook

According to employee reviews, the business outlook among employees at Southern Company is 83 out of 100 (very bullish).

  • Business Outlook

    83

  • Change from Previous Month

    0%

  • 3 Month Change

    0%

  • YoY Change

    0%

News Mentions

Southern Company was mentioned 121 times in the news yesterday.

  • News Mentions

    121

  • Daily Change

    13.6%

  • 1 Month Change

    0%

  • 3 Month Change

    0%

  • YoY Change

    0%

SO Financials

SO Key Metrics
  • Total Revenue

    $7.8B

  • Net Income

    $1.3B

  • Earnings per Share

    $1.21

  • Free cash flow

    -$1.2B

  • EBITDA

    $2.1B

  • EBITDA Ratio

    0.272926

  • Total Assets

    $0

SO 2-year Revenue & Income
SO 2-year Free Cash Flow

SO Technicals

SO SMA
SO RSI

FAQ

What's the current price of Southern Company (SO) Stock?
The price of an Southern Company (SO) share is $97.

What's the market cap of Southern Company?
The current market cap of Southern Company is 106.7B.

What are some stocks similar to Southern Company (SO) that investors often compare it to?
Southern Company (SO) is often compared to similar stocks such as PG&E, NextEra Energy, Duke Energy, DTE Energy and Entergy.

What is the forecast for Southern Company's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Southern Company's stock price to be around $98.66 in 2026. Starting from the current price of $97, this represents a 1.7% change in price, indicating a neutral outlook for the stock.

How to buy Southern Company (SO) Stock?
Southern Company stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Southern Company shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.