Birkenstock (BIRK) Stock Price
$50.68 0%
to add to portfolio
AI Score

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Alternative
8 -
Fundamental
7 -
Technical
5
Our AI score evaluates a company's performance on a scale from 0 to 10 by analyzing alternative data points — web traffic, app downloads, job postings, etc - along with financial health and technical signals. Scores below 4 project bearish performance, while scores above 6 project bullish performance.
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BIRK AI Stock Analysis
Financial Performance
Birkenstock's financial performance indicates a challenging period for the company. Their reported revenue of $361.7M is down by -20.6% from the previous quarter and down by -36% YoY, indicating a significant decrease in sales volume or price per unit sold. The gross profit of $218M also shows a decline both QoQ (-18.9%) and YoY (-35.1%). This suggests that cost of goods sold has increased or sales have decreased significantly, impacting profitability negatively. Operating income was at $64M which is down by -34.3% QoQ and -58.8% YoY, suggesting issues with operational efficiency and cost management.
Stock Price
The stock price is currently at $47.55, up by 9% in the last month but still below its 200-day moving average of $52.18, indicating bearish market sentiment for the stock in the medium term despite recent gains. The RSI value at 54 indicates neither overbought nor oversold conditions.
Alternative Data Signals
In terms of alternative data signals, Birkenstock’s web traffic seems to be growing MoM (up by 56%), although it's slightly lower YoY (down by -5%). This suggests an increase in online interest that may potentially translate into higher sales going forward if sustained over time. Job openings are slightly down MoM (-1%), pointing towards potential slowing growth or cost-cutting measures being implemented.
A positive sign comes from employees' business outlook with an estimated 78% reporting positive sentiments which could indicate good internal morale and confidence in future business prospects from those who know the company best.
Moreover, Birkenstock's social media presence is growing across all platforms (Twitter, Instagram, TikTok and Facebook), which can potentially increase brand awareness and customer engagement.
Conclusion
In conclusion, despite challenging financial performance in the recent quarters and a stock price that’s trading below its 200-day moving average, alternative data signals like web traffic trends and business outlook provide some positive indications. The overall analysis seems to be neutral for Birkenstock's stock at this point.
Note: This AI Stock Analysis is based on data as of April 19. Our members can refresh and get access to an up-to-date AI stock analysis.
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Birkenstock (BIRK) Price Prediction
Based on a combination of financial analysis, technical indicators, and insights from alternative data, we predict that the stock price of Birkenstock (BIRK), currently trading at $50.68, will... Sign up to access price prediction.
Disclaimer:
This prediction is provided for informational purposes only and does not constitute financial advice. Market conditions are subject to change, and past performance is not indicative of future results. Please conduct your own research or consult a professional before making investment decisions.
About BIRK

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Birkenstock Holding plc manufactures and sells footwear products.
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Symbol
BIRK
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Market
NYSE
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Industry
Apparel - Footwear & Accessories
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Market Cap
9.5B
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News
BIRK Alternative Data
Web Traffic
Birkenstock receives an estimated 9.9M monthly visitors to birkenstock.com.
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Web Traffic
9864791
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Change from Previous Month
56.5%
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3 Month Change
22.7%
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YoY Change
22.7%
Twitter Followers
Birkenstock has 10,075 Twitter Followers on its main Twitter (also known as X) account, which is up by 0.1% over the last month.
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Twitter Followers
10075
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Daily Change
0%
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1 Month Change
0.1%
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3 Month Change
0.2%
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YoY Change
0.2%
TikTok Followers
Birkenstock has 26,700 TikTok Followers on its main TikTok account, up by 7.2% over the last month.
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TikTok Followers
26700
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Daily Change
0.4%
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1 Month Change
7.2%
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3 Month Change
14.6%
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YoY Change
14.6%
Facebook Engagement
Birkenstock has engaged 11,936 users via their Facebook Page over the last 7 days.
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Facebook Engagement
11936
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Daily Change
14.4%
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1 Month Change
38.3%
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3 Month Change
255.8%
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YoY Change
255.8%
Instagram Followers
Birkenstock has 172,382 Instagram Followers on its main Instagram account, up by 0.8% over the last month.
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Instagram Followers
172382
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Daily Change
0%
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1 Month Change
0.8%
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3 Month Change
2.7%
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YoY Change
2.7%
Youtube Subscribers
Birkenstock has 20,400 subscribers on its main Youtube channel, up by 1.5% over the last month.
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Youtube Subscribers
20400
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Daily Change
0%
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1 Month Change
1.5%
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3 Month Change
4.6%
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YoY Change
4.6%
LinkedIn Followers
68,340 are following Birkenstock on LinkedIn, up by 2.5% over the last month.
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LinkedIn Followers
68340
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Daily Change
0.1%
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1 Month Change
2.5%
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3 Month Change
9.7%
Job Postings
Birkenstock has an estimated 209 open job postings, which is down -7.9% over the last month.
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Job Postings
209
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Daily Change
1.4%
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1 Month Change
7.9%
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3 Month Change
4.6%
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YoY Change
4.6%
LinkedIn Employees
According to LinkedIn, Birkenstock has 2,042 employees, up by 2.5% over the last month.
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LinkedIn Employees
2042
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Daily Change
0.1%
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1 Month Change
2.5%
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3 Month Change
6.1%
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YoY Change
6.1%
Reddit Mentions
Birkenstock has been mentioned an estimated 0 times in investment subreddits on Reddit over the last 24 hours.
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Reddit Mentions
0
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Daily Change
0%
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1 Month Change
0%
News Mentions
Birkenstock was mentioned 5 times in the news yesterday.
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News Mentions
5
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Daily Change
0%
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1 Month Change
400%
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3 Month Change
0%
Business Outlook
According to employee reviews, the business outlook among employees at Birkenstock is 78 out of 100 (bullish).
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Business Outlook
78
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Change from Previous Month
2.6%
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3 Month Change
0%
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YoY Change
0%
BIRK Financials
BIRK Key Metrics
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Total Revenue
€361.7M
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Net Income
€20.1M
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Earnings per Share
€0.11
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Free cash flow
-€30.4M
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EBITDA
€90.2M
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EBITDA Ratio
0.249426
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Total Assets
€5B
BIRK 2-year Revenue & Income
BIRK 2-year Free Cash Flow
BIRK Technicals
BIRK SMA
BIRK RSI
FAQ
What's the current price of Birkenstock (BIRK) Stock?
The price of an Birkenstock (BIRK) share is $50.68.
What's the market cap of Birkenstock?
The current market cap of Birkenstock is 9.5B.
Should I buy or sell BIRK?
Birkenstock shows several positive indicators, but they aren’t strong enough to warrant a buy recommendation. At its current price, Birkenstock is better viewed as a hold or accumulate position while waiting for further developments.
Is Birkenstock a good investment?
The current analysis of Birkenstock's fundamentals, technical aspects, and alternative data insights indicates a neutral outlook on the stock. While there are promising elements in Birkenstock's portfolio, the presence of equal risks and opportunities suggests that it might not drive significant gains or losses at this moment.
Is now a good time to buy Birkenstock (BIRK) Stock?
Based on an analysis that includes fundamentals, technical analysis, and alternative data insights, the outlook for Birkenstock stock is currently neutral, suggesting a cautious approach might be wise.
What are some stocks similar to Birkenstock (BIRK) that investors often compare it to?
Birkenstock (BIRK) is often compared to similar stocks such as Nike, Skechers and Deckers Outdoor.
What is the forecast for Birkenstock's stock price in 2026?
Using a mix of financial analysis, technical indicators, and alternative data, we forecast Birkenstock's stock price to be around $52.88 in 2026. Starting from the current price of $50.68, this represents a 4.3% change in price, indicating a neutral outlook for the stock.
How to buy Birkenstock (BIRK) Stock?
Birkenstock stock is available for purchase through numerous brokerage firms, including online platforms. Investors can also buy Birkenstock shares via trading apps on their smartphones or by utilizing services like robo-advisors for automated investing.